Mike Kyle talks about Pace's drastic shift to Marketing Support Provider

Mike Kyle gives an overview of how Pace transformed a 36 year old printer to Marketing Support Provider by adding a suite of new in house and technological services.

Discussion

Many thanks to Mike and WTT for telling this story. When I read the word "drastic" in the story title, I was concerned that this was another story of a company failing and trying to pull out of a dive by becoming a "marketing service provider".

But to the contrary, the picture Mike paints is one of forward-looking, well thought-out additions of services, people and technology to enhance a successful operation with very good existing customer relationships.

And from the technical side of things, the way Mike describes what they've done with their "video brochure" idea demonstrates how they've taken what printers have always been good at-- managing the small, very technical details of production-- and applied that competency to new media.

Finally, I like the way he positions the company-- he is not ambiguous about it, as many are-- a "marketing support services organization because we don’t want to really replace any of the marketing side of things or marketing organizations out there, but we certainly want to support them."

Outstanding!

A great example of a company that started with a plan and then begin to build the infrastructure to support it. Mike Kyle has done a great job of moving Pace in diversifying their business offerings.

My two cents!

John

@johnfoleyjr

This is definitely an inspiring video! I loved the points Mike made about the success they had with City National Bank.

I think one of the key points in there was that they knew "City National Bank had a really good amount of content, especially video content". Because they put in the research or asked the right questions to discover that, it absolutely helped them to offer a more valuable solution that integrated the printed piece.

Great job Mike and team!

YOU have provided another great example of Print Service Providers that expand beyond traditional print only business models to an area of marketing services.

Why does this work? Because you have done a great job of creating services that bring added value and more importantly, improved marketing results for your customers!

Regardless of what you call the services you have done a fantastic job of leveraging new emerging technologies to provide the results your customers seek. That's always a winning formula for any company.

I would say though...if you are involved in email, mobile marketing and video through customer driven web sites you are much closer to a marketing services provider than a marketing support provider. Just my $.02 cents.

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