Log In | Become a Member | Contact Us

Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     European Coverage     Production Inkjet Analysis

Mike Kyle talks about Pace's drastic shift to Marketing Support Provider

Published on September 1, 2011

Mike Kyle gives an overview of how Pace transformed a 36 year old printer to Marketing Support Provider by adding a suite of new in house and technological services.




Email Icon Email         



By Chuck Gehman on Sep 01, 2011

Many thanks to Mike and WTT for telling this story. When I read the word "drastic" in the story title, I was concerned that this was another story of a company failing and trying to pull out of a dive by becoming a "marketing service provider".

But to the contrary, the picture Mike paints is one of forward-looking, well thought-out additions of services, people and technology to enhance a successful operation with very good existing customer relationships.

And from the technical side of things, the way Mike describes what they've done with their "video brochure" idea demonstrates how they've taken what printers have always been good at-- managing the small, very technical details of production-- and applied that competency to new media.

Finally, I like the way he positions the company-- he is not ambiguous about it, as many are-- a "marketing support services organization because we don’t want to really replace any of the marketing side of things or marketing organizations out there, but we certainly want to support them."



By Steven Schnoll on Sep 01, 2011

Great story. This is an outstanding example of strong corpoarte leadership


By John Foley on Sep 01, 2011

A great example of a company that started with a plan and then begin to build the infrastructure to support it. Mike Kyle has done a great job of moving Pace in diversifying their business offerings.

My two cents!




By Jason Pinto on Sep 01, 2011

This is definitely an inspiring video! I loved the points Mike made about the success they had with City National Bank.

I think one of the key points in there was that they knew "City National Bank had a really good amount of content, especially video content". Because they put in the research or asked the right questions to discover that, it absolutely helped them to offer a more valuable solution that integrated the printed piece.


By Joseph Manos on Sep 01, 2011

Great job Mike and team!

YOU have provided another great example of Print Service Providers that expand beyond traditional print only business models to an area of marketing services.

Why does this work? Because you have done a great job of creating services that bring added value and more importantly, improved marketing results for your customers!

Regardless of what you call the services you have done a fantastic job of leveraging new emerging technologies to provide the results your customers seek. That's always a winning formula for any company.

I would say though...if you are involved in email, mobile marketing and video through customer driven web sites you are much closer to a marketing services provider than a marketing support provider. Just my $.02 cents.


Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free



Recent Videos


Video preview: Dot-com Printers. Where are they now?

Dot-com Printers. Where are they now?

Published: October 28, 2016

Frank found a copy of one of his old books that covered the dotcom boom of the late 1990s. It is interesting to see who was who then and who is still around now. (Watch this one in full screen)


Video preview: Production inkjet brings scalability, improved uptime to DMS Ink

Production inkjet brings scalability, improved uptime to DMS Ink

Published: October 27, 2016

Christine Soward, President and Owner at DMS Ink in Ohio, has grown the business from $2 million to $20 million since 2005. The company introduced inkjet as a means to continue to scale the business and increase uptime. Two Canon roll-to-roll production inkjet presses and a Canon VarioPrint i300 sheetfed inkjet press replaced 7 toner devices, delivering more than 90% uptime.


Video preview: GMC: Working to bridge the print/digital gap

GMC: Working to bridge the print/digital gap

Published: October 26, 2016

Rich Lloyd, VP of Sales for GMC, shares the company's strategy to help customers bridge the gap between printed and digital communications and to service the enterprise on multiple levels. He cites the industry skills that ideally position service providers to be a single source communciations services provider.


Video preview: Digital Direct-to-Corrugated: Disruptive Technology On The Way

Digital Direct-to-Corrugated: Disruptive Technology On The Way

Published: October 25, 2016

Mike Schliesmann, Senior Vice President at Wisconsin-Based Great Northern Corporation, talks about why the company is interested in digital direct-to-corrugated printing and how this will bring disruptive technology to corrugated.


Video preview:

"We believe in the printed word"

Published: October 23, 2016

"We believe in the printed word". So declares Claus Bolza-Schünemann, president of KBA, as he reviews the state of the industry as a whole and his company's position within it. He says that the success of drupa 2016—an event he traveled the world to promote as chairman of its executive committee—proves that there is no longer any excuse for "whining and crying about how bad the industry is." He also discusses how KBA regained its strength and forward momentum after several tough years of post-recession restructuring.


Video preview: The Largest Printers in 1992. Where Are They Now?

The Largest Printers in 1992. Where Are They Now?

Published: October 21, 2016

Frank found a list of the largest printers from 1992. It documents the significant changes in the industry through merger, acquisition, and bankruptcy.


View More Videos


Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2016 WhatTheyThink. All Rights Reserved