Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     Smart Automation Webinar     Printing Forecast 2018     Production Inkjet     Installations and Placements Tracker

QR Codes are Going Strong! Also, Google Killed the QR Code!

Published on August 31, 2011

This Week with Frank Romano (because Frank doesn't seem to know the name of his own show) features two opposing articles about the much loved/hated QR code.

PREMIUM MEMBERSHIP CONTENT

FOR FULL SITE ACCESS: BECOME A MEMBER OR LOGIN

 

         Email Icon Email    Reprint Icon Embed/Reprint

 

Discussion

By Gee Ranasinha on Aug 31, 2011

Did anyone else zap the QR code that Frank showed in the video, only to get the Wikipedia homepage? Not even a link to the WTT home page - shame on you!

I'm not sure about NFC being the future. I'm more in favor of KFC. It's those eleven herbs and spices that get my vote.

 

By Paul Foster on Aug 31, 2011

Gee . . . I have to admit, I scanned the code as well only to be whisked away to Wikipedia's featured article of the day on Toronto's Don Valley Parkway. Once again Frank shows his brilliance in linking Toronto's sometimes "road to nowhere" to the fate of QR codes, short-circuited by NFC.

Of course, NFC will need some sort of transmitter (which will cost money) whereas QR codes are virtually free to implement. Is NFC RFID in disguise? No wonder Frank is a proponent!

 

By Lou Berceli on Aug 31, 2011

QR Barcodes are one type of 2D Barcode that is skyrocketing in popularity and many new applications evey day for any and all print media which also includes labels and packaging

Any and all are welcome to join the LinkedIn group "2D Codes for Global Media" It's always 100% FREE. Takes 1 minute to join even if you are not currently a LinkedIn member.
Join now via this URL.
http://www.linkedin.com/groupRegistration?gid=1814763


We are the largest global networking group of our kind.

Our members range from rookies to global experts. Everyone is learning from our very active group Discussions.

Keep up the great discussions that are making your networking group a leading edge pioneer in growing 2D Barcode Applications.

Thank you and Good Networking,

Lou Berceli (Boston USA)
and Elia Blei (Milan Italy)
Co-founders of 2D Codes for Global Media

 

By Jim Hamilton on Aug 31, 2011

I think it depends on where you are. QR code use is on the rise in the U.S. but it's peaked in Japan. See Matt Swain's blog on the topic: http://blog.infotrends.com/?p=4765

 

By Jason Pinto on Sep 01, 2011

Hi Frank,
As someone that shares similar forehead/advertising space, I must say that I did enjoy this video.

While a lot of signs point to NFC changing the way people interact with businesses via their phones and other devices, I am just not sure how soon the necessary hardware will be implemented in a widespread fashion across the US. If the next iPhone comes equipped to handle NFC, that will make things interesting quickly! But I don't know if that is going to happen.

But regardless, I still think that QR Codes will continue to grow in popularity among marketers in the US. We are starting to see them "everywhere", but I think we'll continue to find better applications for them and thus adoption will continue to increase.

 

By James Kohler on Sep 04, 2011

RFID was suppose to be the end all to be all and of course it hasn't. NFC will probably come about but not that quickly. Lets face it everything technology moves ahead and the QR Code, SnapTag, Microsoft Tag, etc. will as well. Just because Google is in it doesn't mean everyone will be. Al the phone manufactures would have to be on board and that alone could be tough!

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: The Future of Digital Print for Packaging

The Future of Digital Print for Packaging

Published: July 17, 2018

Sean Smyth with Smithers Pira discusses the value of the Digital Print and Packaging show and shares some data on packaging forecasts for digital print.

 

Video preview: Speed Outweighs Cost in Textiles

Speed Outweighs Cost in Textiles

Published: July 16, 2018

Karsten Newbury, Senior Vice President and General Manager of Software for Gerber Technology, discusses the trends driving change in the textiles industry. Now more than ever, the industry is about speed with pressure on brands and manufacturers for faster time to market.

 

Video preview: Frank Interviews Echo Communications Owner Howard Hoke

Frank Interviews Echo Communications Owner Howard Hoke

Published: July 13, 2018

Frank interviews Howard Hoke, COO and Owner of Echo Communications, a 14-employee print shop based in New London, N.H. Howard is an RIT grad who wound up owning his own printing company. Even though he has digital printing, he still uses offset presses, including a recently acquired used Heidelberg. Where did he find a press operator? Wal-Mart!

 

Video preview: Solutions that “Stick” Around: Five Opportunities in Synthetic Print Media

Solutions that “Stick” Around: Five Opportunities in Synthetic Print Media

Published: July 12, 2018

Trish's video this week features five different products that utilize “sticky” synthetic substrates for marketing communications. Each product uses completely different techniques and technologies, and she’ll demonstrate and compare them all.

 

Video preview: The Multi-Faceted World of Kohler's In-Plant

The Multi-Faceted World of Kohler's In-Plant

Published: July 12, 2018

Christopher Donlon, Associate Communications Manager of Print Production for Kohler, talks about the excitement and challenges of running an in-plant for a wide variety of products and services, ranging from plumbing fixtures to hospitality services.

 

Video preview: From Traditional to Digital in Corrugated

From Traditional to Digital in Corrugated

Published: July 11, 2018

Chuck Slingerland, Vice President of Sales and Digital Operations for Abbott-Action, takes us through the digital journey for a traditional corrugated converter.

 

View More Videos

 





Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2018 WhatTheyThink. All Rights Reserved