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A Look at PreCycled Full Service Environmental Services

Published on August 25, 2011

Cary Sherburne talks with Dan Horkan, Owner of PreCycled Inc. about the business's background and where they see the future with an increased customer demand for fast turnarounds.

Cary Sherburne: Hi, I’m Cary Sherburne, Senior Editor at WhatTheyThink.com, and I’m here with Dan Horkan, who is owner of Precycle Printers.  Welcome. 

Dan Horkan:  Thank you. 

Cary Sherburne:  Can you give us a little background about your business?  You’re located just outside of Westchester County in New York. 

Dan Horkan:  Correct.  And we started in 1991, strictly as a broker with a lot of emphasis on environmental goods and recycled paper.  And over time, we’ve kind of morphed into doing a lot of production in-house, and we’re entirely a digital shop with a lot of Canon equipment.  And we think the market is good. 

Cary Sherburne:  And about how many employees do you have? 

Dan Horkan:  Currently, we have seven. 

Cary Sherburne:  Seven.  Okay…

Dan Horkan:  Currently, we have seven. 

Cary Sherburne:  And the services that you’re offering besides putting toner on paper, right…

Dan Horkan:  Right. 

Cary Sherburne:  What other services do you offer? 

Dan Horkan:  We’re pretty much a full service shop.  We do some design and layout work.  We do a lot of web fulfillment and we also do mailing and specialty mailings. 

Cary Sherburne:  And so do you have a… so you have a web printer interface that you use? 

Dan Horkan:  Correct.  Correct, we do. 

Cary Sherburne:  What are you using for that? 

Dan Horkan:  We use Printer Presence for that. 

Cary Sherburne:  Okay, well that’s great. 

Dan Horkan:  And we use some DiversiDoc feature so that people can enter their data for variable item online and see a proof instantaneously and then we get a production file. 

Cary Sherburne:  Great. 

Dan Horkan:  Which is a good system. 

Cary Sherburne:  And then a good set of finishing gear on the back end. 

Dan Horkan:  Correct.  Correct. 

Cary Sherburne:  And so where are you going to take your business from here?  Instead...

Dan Horkan:  Well, we see a lot of growth and opportunity in the short run color, which is why we’re positioned the way that we are.  And we also see a lot of good growth and opportunity in the specialty finishing for smaller runs.  You know, short run books that get perfect bound or wire bound or spiral bound.  And there’s a growing demand for that and we’re set up to do all of those things. 

Cary Sherburne:  And do you do other things like dye cutting and that kind of stuff? 

Dan Horkan:  Not in house, but there is certainly a market for dye cutting and embossing and foil stamping although it’s sort of diminishing, it seems to me.  But it is definitely a market. 

Cary Sherburne:  Great.  So it sounds like you’re having a lot of fun with it. 

Dan Horkan:  I am, it’s a crazy business and it’s getting… the demands are getting very severe from the customers because they know you can do things quickly.  So instead of having a week or 10 days for lead time, now you have sometimes seven or eight hours where they’re looking for it.  You know, if they bring you a job in the morning, they’re looking for it in the afternoon or tomorrow.  And the digital equipment allows us to do that. 

Cary Sherburne:  Although it could be a challenge if too many want the same stuff at the same time, right? 

Dan Horkan:  It is definitely hard and it’s a juggling act with, okay, who was promised for today and who can we now add to today’s promise. 

Cary Sherburne:  Yeah, exactly.  Okay, great.  Thanks.  

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