Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     Industrial Print Analysis     European Coverage     Production Inkjet Analysis

Yearbooks on demand

Published on August 10, 2011

Frank talks about where the future of the modern high school yearbook with the rapid decline of yearbook orders over recent years.

PREMIUM MEMBERSHIP CONTENT

FOR FULL SITE ACCESS: BECOME A MEMBER OR LOGIN

 

Email Icon Email         

 

Discussion

By Charles Corr on Aug 10, 2011

Frank, I agree.

The Yearbook market will change. It is still tied to long-standing agreements and content (they capture photos) and create content. I believe you have to help the students, staff or other volunteers on capture and creation. Regardless, it will be increasingly printed digitally. The ability to create your version of the book will make it even more attractive.

 

By Thomas Pelillo on Aug 10, 2011

Frank, I agree as well.

In fact I even have proof . . . I graduated from RIT in '08 but before I left I worked 2 years on a project called 'Timleine.' It was RIT's revival of a yearbook. We captured events throughout the entire year and then put the book up online for students to order. Orders were sent to a local digital print shop and printed On-demand using iGen Technology.

 

By Regis Delmontagne on Aug 11, 2011

Frank. Did you see the TV clip about the London riots and the commentator noted that the only shop not looted in one particular block, was the bookstore. I guess books weren't on their shopping (looting) lists.

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: Color Management Pro Jim Raffel on G7 and the State of Color Reproduction

Color Management Pro Jim Raffel on G7 and the State of Color Reproduction

Published: May 22, 2017

?Jim Raffel, CEO of ColorMetrix, shares insight into what he's seeing in the industry with the continued adoption of Idealliance's G7 as a method to provide common visual appearance across various print processes including industrial print applications.

 

Video preview: Direct-to-Object Printing: Do Converters Need to Redefine their Role?

Direct-to-Object Printing: Do Converters Need to Redefine their Role?

Published: May 22, 2017

Joe Morgan, formerly CEO of Standard Register and now Founder and CEO of Be Safe. Be Inspired. Be YOU. shares his insights on the InPrint USA show and the opportunities he sees for printing businesses in functional printing applications, particularly for packaging. He sees this as changing the role for the converter and requires businesses to redefine the role they will play in the future.

 

Video preview: A Mailer That Grows Wildflowers.  A Tree That Grows Books.

A Mailer That Grows Wildflowers. A Tree That Grows Books.

Published: May 19, 2017

Thinking he's got something special, WhatTheyThink Senior Video Editor Jon Emmerich does a little show-and-tell and asks for Frank's response. In true Frank fashion, Frank quickly and efficiently crushes Jon's dreams.

 

Video preview: Dave Fenske on Value Proposition of Direct Marketing

Dave Fenske on Value Proposition of Direct Marketing

Published: May 18, 2017

As one of the early adopters of production inkjet technology, Dave Fenske of Fenske Media discusses the whole value proposition of direct marketing and how it has enhanced his business and the business of his customers.

 

Video preview: Landa Digital Printing Shares North America Rollout Plans

Landa Digital Printing Shares North America Rollout Plans

Published: May 17, 2017

Nachum Korman, VP and GM, North America for Landa Digital Printing lays out the strategy for building a US sales and support organization, and discusses the three recently announced beta sites including the first installation in the US at Imagine! in Minneapolis, MN later this year.

 

Video preview: Postal Update: Postal Reform and Rate Making Process Updates

Postal Update: Postal Reform and Rate Making Process Updates

Published: May 16, 2017

Ken Garner, VP of Ideallliance explains the current state of the US Postal Service, what it will take to strengthen its position, and what it will ultimately mean for the mailing rates.

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2017 WhatTheyThink. All Rights Reserved