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North American strategy for Hunkeler

Published on August 8, 2011

Cary Sherburne interviews CEO of Hunkeler Stefan Hunkeler about owning a third generation Swiss company and their plans for the U.S. market.

Cary Sherburne::  Hi, Cary Sherburne, Senior Editor at WhatTheyThink.com and I'm here with Stefan Hunkeler.  Stefan, I was just kind of, you know, you’re a Swiss company, third generation family owned.

Stefan Hunkeler:  That’s right.

Cary Sherburne::  And I was wondering if you could talk a little bit about your strategy in North America and how that market plays out for you.

Stefan Hunkeler:  The North American markets for Hunkeler is key, absolutely important because it’s a huge market, it’s going in high ultimate level of flexibility, so we are really targeting, together with our partner, Standard Finishing, who distributes Hunkeler in the US, so we want to grow with this market and we are sure it’s a good market place for Hunkeler.

Cary Sherburne::  And are you seeing a lot of installs?  You know, a lot of people, you know, because they are, obviously they are starting to buy again after the crises, are you seeing a lot more interest now in making those kinds of investments?

Stefan Hunkeler:  Yes.  I mean, there are many, many print places which need to be replaced in the next year, so because of the crises, many projects were postponed and people speak now more and more about concrete this project and to realize where we see this movement, absolutely.

Cary Sherburne::  That’s great.  And what about Latin America?

Stefan Hunkeler:  Latin America for us is also an important, growing market, especially Brazil and Mexico.

Cary Sherburne::  Okay.  

Stefan Hunkeler:  But also in other countries.  We had nice success in 2010, so it’s very, very interesting market for Hunkeler, too.

Cary Sherburne::  Yeah, I had the opportunity to visit Columbia in 2010 and they’ve got quite a few very high quality printers, they have a lot more digital going on, so is that a good market for you, too?

Stefan Hunkeler:  That’s a good market for us, too, yes, yes.

Cary Sherburne::  That’s great.  Yeah, I know they do a lot of book printing.

Stefan Hunkeler:  Yes.  Yes, we have already installed lines in Columbia, for example.

Cary Sherburne::  Okay, great.  All right, well, thank you very much. 

Stefan Hunkeler:  Thank you very much.

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