Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:   WhatTheyThink Magazine     Production Inkjet     Installations and Placements Tracker

Allegra Marketing uses social media for target practice

Published on July 21, 2011

Ted Raymond with Allegra Marketing shares some insight on how they leverage social media not only promote Allegra Marketing but to also target specific jobs.

My name is Ted Raymond with Allegra Marketing in Scottsdale, Arizona.  Social media has become a very important component of our self promotion.  We set out about 18 months ago to really be recognized as thought leaders in the integrated marketing space and one of the easy ways that we found to do that was to use social media to promote things like case studies, surveys that we’re conducting within specific verticals and then promoting that through Facebook and Twitter.  We’ve also begun to leverage other social medias like LinkedIn by actually doing some display ads and starting to target specific job titles of those individuals that we may be interested in and we think that we’ll continue to see growth in that area of our marketing communications.

In almost all of our cross media campaigns that we develop for clients now social media has become a component.  We will take existing social media communities and we’ll use those communities to drive people into campaigns.  We’ll also take the campaigns themselves to drive people back into social media to create a very symbiotic relationship to try and communicate and to engage those prospects on behalf of our clients.  

It has continued to add value to our clients.  Probably the most important thing is that in between large campaign pushes there is an opportunity to engage clients and keep it fresh.  We do a lot of work in the nonprofit space and social media is an outstanding way to communicate back to the constituents on how their money is being spent after an annual appeal for example.

In fact, we have used social media in certain nonprofit campaigns to actually promote donations even through social media, simple things like finding a corporate sponsor that says for everybody that responds to this survey the corporate sponsor will give the nonprofit $5 and really leverage the community to say share this with your friends and drive them into the campaign and had significant organic growth in email databases as well as in the social media community.

         Email Icon Email    Reprint Icon Embed/Reprint

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: Frank Makes Book(s)

Frank Makes Book(s)

Published: January 17, 2020

Frank talks about his three latest books which essentially comprise a history of his years in the industry—a personal, yet encyclopedic trilogy that covers the history of hot metal, the phototypesetting era, and desktop publishing.

 

Video preview: David Gross of Conde Systems Explains How Easy and Affordable It Is to Enter the Product Decoration Market with Heat Transfer Dye Sublimation

David Gross of Conde Systems Explains How Easy and Affordable It Is to Enter the Product Decoration Market with Heat Transfer Dye Sublimation

Published: January 16, 2020

David Gross of Conde Systems explains how his passion for heat transfer dye sublimation has grown into a highly diverse business that provides everything customers need to decorate just about any product, not only creating and producing items but helping them with marketing strategies as well. Users can enter this market with a minimal investment.

 

Video preview: Warren Werbitt Says “I Just Don’t Understand It”

Warren Werbitt Says “I Just Don’t Understand It”

Published: January 15, 2020

WhatTheyThink's print evangelist Warren Werbitt talks about the only thing there is to talk about: the proposed HP-Xerox merger: “Terrible! Terrible! Terrible!” The industry can’t afford to lose another player. And an $11 billion company making a play to take over a $35 billion company? “I just don’t understand it.” Who is the only one who is going to win? Follow the money. How many jobs will be lost? And what about the customers? Warren struggles to make sense of this.

 

Video preview: Heidelberg Gears Up for drupa

Heidelberg Gears Up for drupa

Published: January 14, 2020

Sonja Mechling, Chief Marketing Officer for Heidelberg, talks to Cary Sherburne about Heidelberg’s plans for drupa 2020, which include artificial intelligence (AI) applications to help improve productivity, as well as its digital solutions.

 

Video preview: ColorZone’s Joshua Feller Is a Technology Early Adopter

ColorZone’s Joshua Feller Is a Technology Early Adopter

Published: January 13, 2020

Cary Sherburne talks to Joshua Feller, owner of ColorZone. Feller bought ColorZone 15 years ago and began to acquire wide-format equipment—as much as $8 million worth—in order to reduce the amount of work he had to outsource. An early adopter of printing technologies, he has expanded from wide-format to label printing, which has proven highly successful

 

Video preview: The Typewriter Revolution

The Typewriter Revolution

Published: January 10, 2020

Frank visits with Tom Furrier of Cambridge Typewriter in Arlington, Mass., one of the last typewriter repair services in New England. Over the past 15 years, he has seen a resurgence of interest in mechanical (but not electric) typewriters—in particular among young people. His business is booming; his repair services have a two-month backlog.

 

View More Videos

 





Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2020 WhatTheyThink. All Rights Reserved