Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     Industrial Print Analysis     European Coverage     Production Inkjet Analysis

Cloudy with a chance of IT

Published on July 11, 2011

Barb Pellow with Infotrends shares how cloud-based services are on the rise in the marketplace today and the future impact on dollars in the printing industry.

I'm Barb Pellow, group director at Infotrends.  One of the big trends that we’re seeing in the marketplace today is movement of services to the cloud.  In fact, projections are that by the time you get to 2013 cloud-based services will compose about 150 billion dollar business.  The printing industry is no exception.  As companies look at the complexity of some of the services offerings that they need to deliver to customers what we’re seeing is that they’re becoming more and more dependent on providers that are moving those services into a software-as-a-service business model. 

I look around at companies like MindFire, XMPie, Pageflex and what they’re trying to do is mitigate that cost of delivery of those services so that more print service providers can in fact offer those capabilities to customers.  What they’re doing is they’re blending in web to print, cross media communications, integrating social media, blending in text-based services, integrating with quick response codes and making those available affordably while minimizing the amount of IT staff that the service provider actually needs to invest in. 

I think it’s time for all of us to look around and look to the cloud.

Email Icon Email         

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: Frank on QuarkXPress and Adobe InDesign

Frank on QuarkXPress and Adobe InDesign

Published: May 26, 2017

In a frank video, Frank confesses that he still uses QuarkXPress, in a world dominated by Adobe InDesign. He is unapologetic.

 

Video preview: Technical Programs at Idealliance Expanding and Going Global

Technical Programs at Idealliance Expanding and Going Global

Published: May 23, 2017

Tim Baechle, Vice President, Global Print Technologies & Workflows discusses current direction and new technical programs that Idealliance is developing for the industry.

 

Video preview: Color Management Pro Jim Raffel on G7 and the State of Color Reproduction

Color Management Pro Jim Raffel on G7 and the State of Color Reproduction

Published: May 23, 2017

Jim Raffel, CEO of ColorMetrix, shares insight into what he's seeing in the industry with the continued adoption of Idealliance's G7 as a method to provide common visual appearance across various print processes including industrial print applications.

 

Video preview: Direct-to-Object Printing: Do Converters Need to Redefine their Role?

Direct-to-Object Printing: Do Converters Need to Redefine their Role?

Published: May 22, 2017

Joe Morgan, formerly CEO of Standard Register and now Founder and CEO of Be Safe. Be Inspired. Be YOU. shares his insights on the InPrint USA show and the opportunities he sees for printing businesses in functional printing applications, particularly for packaging. He sees this as changing the role for the converter and requires businesses to redefine the role they will play in the future.

 

Video preview: A Mailer That Grows Wildflowers.  A Tree That Grows Books.

A Mailer That Grows Wildflowers. A Tree That Grows Books.

Published: May 19, 2017

Thinking he's got something special, WhatTheyThink Senior Video Editor Jon Emmerich does a little show-and-tell and asks for Frank's response. In true Frank fashion, Frank quickly and efficiently crushes Jon's dreams.

 

Video preview: Dave Fenske on Value Proposition of Direct Marketing

Dave Fenske on Value Proposition of Direct Marketing

Published: May 18, 2017

As one of the early adopters of production inkjet technology, Dave Fenske of Fenske Media discusses the whole value proposition of direct marketing and how it has enhanced his business and the business of his customers.

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2017 WhatTheyThink. All Rights Reserved