Log In | Become a Member | Contact Us

Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     European Coverage     Production Inkjet Analysis

Don't forget about print

Published on July 8, 2011

In a rapidly expanding market towards mobile and electronic print, Jason Ellis of the EF Group reminds us to not forget about print as a service, not just something we give away to get business.

My name is Jason Ellis, President of the E. F. Group in San Antonio. And one of the things we’re going to talk about is not forgetting about print when you are creating a market service company.

You do have QR codes, you do have mobile phone web print and you are making some good money off of that, but you know, cash is king and you do need to not forget about print because some of your print customers will start to get confused of what kind of a company you really are and therefore they will start looking other places for print because they’re not really sure what you’re doing and you got to keep those print happiest customers, you’ve got to keep cash in mind or else the new part of the business is really going to have a tough time surviving.

One of the ways that you guys should keep print in mind is making sure you still have printing sales reps. You know, when you do the marketing services, it’s a whole different mindset, it’s a whole different person, so don’t even… in my opinion, don’t even try having a print guy try to go into some marketing services. You know, have your marketing service person go in with that person and try to show them and offer them different solutions that they can now do, but make sure that that print sales rep is still in there selling print and reminding them of what print they do as well pushing the new stuff that you’ve introduced.

One of the other really important things to think about is, whenever you are selling marketing services, do not give it away in order to get the print. Do now say, “Oh well, I’ll give you a variable QR code for free if you do 70,000 variable postcards with me. You’re losing money, you’re not really giving any value to that customer, so you need to make sure when you go in you charge for the marketing strategy, you charge for the variable QR code, you charge, charge, for everything and then you have print technology will just go along with it. It’s very important to make you are real player in the marketplace.

Email Icon Email         


Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free



Recent Videos


Video preview: Dot-com Printers. Where are they now?

Dot-com Printers. Where are they now?

Published: October 28, 2016

Frank found a copy of one of his old books that covered the dotcom boom of the late 1990s. It is interesting to see who was who then and who is still around now. (Watch this one in full screen)


Video preview: Production inkjet brings scalability, improved uptime to DMS Ink

Production inkjet brings scalability, improved uptime to DMS Ink

Published: October 27, 2016

Christine Soward, President and Owner at DMS Ink in Ohio, has grown the business from $2 million to $20 million since 2005. The company introduced inkjet as a means to continue to scale the business and increase uptime. Two Canon roll-to-roll production inkjet presses and a Canon VarioPrint i300 sheetfed inkjet press replaced 7 toner devices, delivering more than 90% uptime.


Video preview: GMC: Working to bridge the print/digital gap

GMC: Working to bridge the print/digital gap

Published: October 26, 2016

Rich Lloyd, VP of Sales for GMC, shares the company's strategy to help customers bridge the gap between printed and digital communications and to service the enterprise on multiple levels. He cites the industry skills that ideally position service providers to be a single source communciations services provider.


Video preview: Digital Direct-to-Corrugated: Disruptive Technology On The Way

Digital Direct-to-Corrugated: Disruptive Technology On The Way

Published: October 25, 2016

Mike Schliesmann, Senior Vice President at Wisconsin-Based Great Northern Corporation, talks about why the company is interested in digital direct-to-corrugated printing and how this will bring disruptive technology to corrugated.


Video preview:

"We believe in the printed word"

Published: October 23, 2016

"We believe in the printed word". So declares Claus Bolza-Schünemann, president of KBA, as he reviews the state of the industry as a whole and his company's position within it. He says that the success of drupa 2016—an event he traveled the world to promote as chairman of its executive committee—proves that there is no longer any excuse for "whining and crying about how bad the industry is." He also discusses how KBA regained its strength and forward momentum after several tough years of post-recession restructuring.


Video preview: The Largest Printers in 1992. Where Are They Now?

The Largest Printers in 1992. Where Are They Now?

Published: October 21, 2016

Frank found a list of the largest printers from 1992. It documents the significant changes in the industry through merger, acquisition, and bankruptcy.


View More Videos


Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2016 WhatTheyThink. All Rights Reserved