Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     NEW: Inkjet Resources & Knowledge Base     Industrial Print Analysis     European Coverage     Conversations on Print Podcast

Don't forget about print

Published on July 8, 2011

In a rapidly expanding market towards mobile and electronic print, Jason Ellis of the EF Group reminds us to not forget about print as a service, not just something we give away to get business.

My name is Jason Ellis, President of the E. F. Group in San Antonio. And one of the things we’re going to talk about is not forgetting about print when you are creating a market service company.

You do have QR codes, you do have mobile phone web print and you are making some good money off of that, but you know, cash is king and you do need to not forget about print because some of your print customers will start to get confused of what kind of a company you really are and therefore they will start looking other places for print because they’re not really sure what you’re doing and you got to keep those print happiest customers, you’ve got to keep cash in mind or else the new part of the business is really going to have a tough time surviving.

One of the ways that you guys should keep print in mind is making sure you still have printing sales reps. You know, when you do the marketing services, it’s a whole different mindset, it’s a whole different person, so don’t even… in my opinion, don’t even try having a print guy try to go into some marketing services. You know, have your marketing service person go in with that person and try to show them and offer them different solutions that they can now do, but make sure that that print sales rep is still in there selling print and reminding them of what print they do as well pushing the new stuff that you’ve introduced.

One of the other really important things to think about is, whenever you are selling marketing services, do not give it away in order to get the print. Do now say, “Oh well, I’ll give you a variable QR code for free if you do 70,000 variable postcards with me. You’re losing money, you’re not really giving any value to that customer, so you need to make sure when you go in you charge for the marketing strategy, you charge for the variable QR code, you charge, charge, for everything and then you have print technology will just go along with it. It’s very important to make you are real player in the marketplace.

Email Icon Email         

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: Frank on Comic Books, Paper from Stone and Retail Waste

Frank on Comic Books, Paper from Stone and Retail Waste

Published: July 21, 2017

Frank opines about blank comic books going back to print, paper made from stone, and all the waste generated by online retail. These are not related, except in Frank’s warped mind.

 

Video preview: How to Protect Your Business when Managing Software Projects

How to Protect Your Business when Managing Software Projects

Published: July 20, 2017

Jennifer Matt interviews Chris Reisz-Hanson, software architect about how to protect yourself. One of the key questions that is often missed is "who owns what?" Where is the source code stored? If you own the software, you should have access to the source code under an account in your business name.

 

Video preview: Print and Marketing: An Awesome Relationship

Print and Marketing: An Awesome Relationship

Published: July 18, 2017

Cece Smith, President of Toolbox Studios, worked for P&G for many years and brought her marketing expertise to SmithPrint. Now with her branding and marketing business operating as a sister company to SmithPrint, the two exploit the symbiotic relationship the two businesses offer to their respective clients. Smith cites her attendance at Dscoop as a key turning point for realizing how the two could be blended. She provides invaluable insight on how to create programs where print is not commoditized.

 

Video preview: Frank Finds A Museum of Interesting Things at EastPack

Frank Finds A Museum of Interesting Things at EastPack

Published: July 14, 2017

While visiting EastPack, Frank is unsurprisingly drawn to a booth called "The Museum of Interesting Things" and talks to Denny Daniel who shows him some of the cool things in their collection.

 

Video preview: Standards Update: Barcode and Digital Watermarks for Active and Intelligent Packaging

Standards Update: Barcode and Digital Watermarks for Active and Intelligent Packaging

Published: July 11, 2017

Laura DiSciullo, SVP of Marketing and Product Management at GS1 US talks about the history of GS1, they created the UPC barcode, and barcode and digital watermarks technology that is enabling active and intelligent packaging.

 

Video preview: How do the Danaher companies help streamline the packaging supply chain?

How do the Danaher companies help streamline the packaging supply chain?

Published: July 10, 2017

Joakim Weidemanis, Vice President at Danaher, talks about the Danaher family of companies that play in the packaging supply chain, how they work together, the challenges they address, and where the company might go for future acquisitions.

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2017 WhatTheyThink. All Rights Reserved