Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     Hunkeler Innovationdays     Industrial Print Analysis     European Coverage     Production Inkjet Analysis

CMO of Magicomm Rick Littrell on what printers should be doing with social media

Published on June 17, 2011

Magicomm really brings the magic on social media services. CMO Rick Littrell shares how printers can bring a little magic of their own to social media markets.

Cary Sherburne:  Hi, I’m Cary Sherburne, Senior Editor at WhatTheyThink.com and I’m here with Rick Littrell who is the CMO of Magicomm.  And I always get a little confused, is that Chief Market Officer or Chief Magic Officer?   

Rick Littrell: It depends on my mood.  It’s depends on my mood.  I wanted to give myself a flexibility of branding.  And depending on the audience, you know.  For this audience, I’m Chief Marketing Office with a lot of magic.  

Cary:  Okay.  

Rick: Okay?  

Cary: So what I’d like to talk to you about today because I know you’re very active on social media and you’ve done a lot of experimenting for your own business as well as for customers on how to use it.  

Rick: Yes.  

Cary: So, you know, people struggle with, how do I monetize social media?  I’m not sure that’s even the right question to ask, but can you just talk a little bit about what you think people should be doing.  Printing firms, in particular, should be doing around social medial.  

Rick: Well, I’ve been… I watch a lot of them on how they’re doing it and I’m a firm believer right now, best practices are still being developed.  I personally work… at Magicomm, we have a corporate Twitter account, I have a personal Twitter account, I have LinkedIn, and I have Facebook.  And I treat them all differently on what I position.  And I think it goes back on my personal strategy is, I’m trying to give them insights in how I think and whether, you know, they agree or disagree, but to provide some kind of value.  And then let them get to know a little bit about me.  I mean, Facebook.  I’ll post something about football or the NCAS tournament.  I’ll never do that on LinkedIn.

Cary: I’ve seen that.  

Rick: That’s right.  I’ll never do that on LinkedIn.  Twitter, I’ll do it in my personal account and won’t do it in my professional account… in the corporate account.  And for printers… I’ve seen printers try to put out… put Facebook pages… I’m mixed.  I’m not sure… I question how that will work because you’ve seen success on Facebook with fan pages and group pages in the consumer market and B2C, not so much in B2B unless you’re a big brand.  And let’s face it, none of us are.  I mean, even though in my own mind, do you know what I mean?  They don’t care.  And it’s not like people have more time.  

So it’s like, okay, how can you engage them, give them insight, and make them want to know you?  Like last night, I was at a dinner and somebody came up, “Oh, it’s you.  I finally connected with you because you sent a connection out to me.”  I have a large customer that’s a digital print manufacturer and I went through LinkedIn.  I went to 100.  If they had the title, if it was sales, marketing in that corporation, I must have gone through a hundred of them.  I got about 30, 40 connects.  And now I’m having them come up, “Oh, you’re the guy who connected me.  I didn’t know you.”  I go, “Yeah, but you need to know me.”  You know?  So, you can target industries and companies to use it to let them get to know you, what kind of person you are, what kind of service you provide, what kind of insight you are.  And you really got to watch yourself.  You’re not pushing, I’m really good. 

Cary:  Yeah.  Or 50 percent off on flyers today.  

Rick:  I’ve seen printers do that and I talk to them.  “How’s it work?”  “Well, you know…”  And I go, I get it, but I’m not sure that’s the way to do it, so.  I think we’re all trying to feel it out.  I gave a talk yesterday and asked people, how many are on Twitter, and you know, it was like this.  And not many.  I’m not sure what to do with it.  And by far, the people come up to me, “I don’t know what to do with it.”  And I said, well… 

Cary:  And a lot of people just think it’s just a time sink.  

Rick:  There’s some truth to that because you know, you can go on and like say chase shiny lights because once you see something... oh… and then you see another and then all of a sudden, there goes a half hour.  

Cary: The day’s gone.  Yeah.  

Rick: I mean, when I get on it.  I do it in the morning, I’ll do it during lunch, but I try to be in 15-minute increments because I’ll watch my time.  Because it can be… and that’s not to say sometimes an hour-and-a-half later, and I ended up nowhere close to where I started.  But… 

Cary:  But it is important for people to start experimenting… 

Rick: I think, absolutely.  It really is the key.  It’s get in there, see how you can use it, see how many of your colleagues and your customers are using it.  And also see how, you know, competitors are using it.  It is a competitive tool.  It is a marketing tool.  It’s a relationship-building tool.  Now, how do you use it?  How do you make that connection?  How do you let your customers and your vendors interact with you and your prospects?  And that’s… I don’t think it’s black and white yet, I really don’t.  

Cary:  Well, it’s exciting though.  

Rick:  Yes.  It’s very exciting.  It’s another channel.  

Cary:  Yeah.  Thank you.  

Rick: Okay, thank you.  

Email Icon Email         

 

Discussion

By Michael Jahn on Jun 19, 2011

Great interview ! I agree - for it is mostly C2C - It is another channel. Just not sure if i like whats on sometimes - mostly random people sharing random thoughts that are random at best.

The only thing "black and white" seems to be QR Codes ( wink ).

But that is changing too.

 

By Michael Jahn on Jun 19, 2011

Great interview ! I agree - for it is mostly C2C - It is another channel. Just not sure if i like whats on sometimes - mostly random people sharing random thoughts that are random at best.

The only thing "black and white" seems to be QR Codes ( wink ).

But that is changing too.

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: Kodak's Philip Cullimore Provides an Update on Kodak's Production Inkjet Strategies

Kodak's Philip Cullimore Provides an Update on Kodak's Production Inkjet Strategies

Published: February 27, 2017

Philip Cullimore, President of Kodak's Enterprise Inkjet Systems Division, talks with Senior Editor Cary Sherburne about the company's history in and strategies for production inkjet. He points out that the majority of pages printed on Kodak production inkjet presses are offset transfer, speaking to the quality and speed of the output. He highlights successes in packaging and provides an update on Ultrastream technology.

 

Video preview: InPrint Industrial Printing Show Coming to Orlando in 2017

InPrint Industrial Printing Show Coming to Orlando in 2017

Published: February 27, 2017

Frazer Chesterman, co-founder of the Show, explains why graphic arts professionals can benefit from attending. With the growing number of solutions and applications in the industrial print arena making their way into the graphic arts domain, including packaging and wide format, the show offers a learning and networking opportunity that should not be missed.

 

Video preview: Ricoh's Production Inkjet Strategy and Expanded Product Portfolio

Ricoh's Production Inkjet Strategy and Expanded Product Portfolio

Published: February 24, 2017

Senior Editor Cary Sherburne interviews Mike Herold, VP of Marketing at Ricoh about the company's production inkjet strategy and product portfolio. Ricoh recently announced the Pro VC40000. This new inkjet platform is designed for mid-volume high quality transactional and direct mail applications.

 

Video preview: Hunkeler Strategies Feature Partnerships for End-to-End Automation

Hunkeler Strategies Feature Partnerships for End-to-End Automation

Published: February 23, 2017

As a successful Hunkeler Innovationdays 2017 wraps up, Senior Editor Cary Sherburne speaks with Hunkeler CEO Michel Hunkeler about the company's strategies for the future. Key to the future is Hunkeler's partnerships with printing and finishing vendors to leverage respective strengths for the benefit of their mutual customers.

 

Video preview: Hunkeler and Horizon Partner for Automated Book Binding

Hunkeler and Horizon Partner for Automated Book Binding

Published: February 23, 2017

Yoshihiro Oe, General Manager for Export at Horizon International, highlights the company's smart book binding systems being shown in partnership with Hunkeler at Hunkeler Innovationdays for complete inline automation book binding down to a book of one at up to 800 books per hour. He emphasizes the importance of Hunkeler Innovationdays in driving deeper customer relationships.

 

Video preview: Increased Multi-Vendor Integration Featured at Hunkeler Innovationdays 2017

Increased Multi-Vendor Integration Featured at Hunkeler Innovationdays 2017

Published: February 22, 2017

Daniel Erni, Sales Director at Hunkeler, speaks with Senior Editor Cary Sherburne about the new products the company has on display at Hunkeler Innovationdays 2017. He highlights the increased integration among Hunkeler, Horizon and Muller Martini for better end-to-end finishing productivity.

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2017 WhatTheyThink. All Rights Reserved