Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     Printing News Joins WhatTheyThink     Printing Forecast 2018     Production Inkjet     Installations and Placements Tracker

CMO of Magicomm Rick Littrell on what printers should be doing with social media

Published on June 17, 2011

Magicomm really brings the magic on social media services. CMO Rick Littrell shares how printers can bring a little magic of their own to social media markets.

Cary Sherburne:  Hi, I’m Cary Sherburne, Senior Editor at WhatTheyThink.com and I’m here with Rick Littrell who is the CMO of Magicomm.  And I always get a little confused, is that Chief Market Officer or Chief Magic Officer?   

Rick Littrell: It depends on my mood.  It’s depends on my mood.  I wanted to give myself a flexibility of branding.  And depending on the audience, you know.  For this audience, I’m Chief Marketing Office with a lot of magic.  

Cary:  Okay.  

Rick: Okay?  

Cary: So what I’d like to talk to you about today because I know you’re very active on social media and you’ve done a lot of experimenting for your own business as well as for customers on how to use it.  

Rick: Yes.  

Cary: So, you know, people struggle with, how do I monetize social media?  I’m not sure that’s even the right question to ask, but can you just talk a little bit about what you think people should be doing.  Printing firms, in particular, should be doing around social medial.  

Rick: Well, I’ve been… I watch a lot of them on how they’re doing it and I’m a firm believer right now, best practices are still being developed.  I personally work… at Magicomm, we have a corporate Twitter account, I have a personal Twitter account, I have LinkedIn, and I have Facebook.  And I treat them all differently on what I position.  And I think it goes back on my personal strategy is, I’m trying to give them insights in how I think and whether, you know, they agree or disagree, but to provide some kind of value.  And then let them get to know a little bit about me.  I mean, Facebook.  I’ll post something about football or the NCAS tournament.  I’ll never do that on LinkedIn.

Cary: I’ve seen that.  

Rick: That’s right.  I’ll never do that on LinkedIn.  Twitter, I’ll do it in my personal account and won’t do it in my professional account… in the corporate account.  And for printers… I’ve seen printers try to put out… put Facebook pages… I’m mixed.  I’m not sure… I question how that will work because you’ve seen success on Facebook with fan pages and group pages in the consumer market and B2C, not so much in B2B unless you’re a big brand.  And let’s face it, none of us are.  I mean, even though in my own mind, do you know what I mean?  They don’t care.  And it’s not like people have more time.  

So it’s like, okay, how can you engage them, give them insight, and make them want to know you?  Like last night, I was at a dinner and somebody came up, “Oh, it’s you.  I finally connected with you because you sent a connection out to me.”  I have a large customer that’s a digital print manufacturer and I went through LinkedIn.  I went to 100.  If they had the title, if it was sales, marketing in that corporation, I must have gone through a hundred of them.  I got about 30, 40 connects.  And now I’m having them come up, “Oh, you’re the guy who connected me.  I didn’t know you.”  I go, “Yeah, but you need to know me.”  You know?  So, you can target industries and companies to use it to let them get to know you, what kind of person you are, what kind of service you provide, what kind of insight you are.  And you really got to watch yourself.  You’re not pushing, I’m really good. 

Cary:  Yeah.  Or 50 percent off on flyers today.  

Rick:  I’ve seen printers do that and I talk to them.  “How’s it work?”  “Well, you know…”  And I go, I get it, but I’m not sure that’s the way to do it, so.  I think we’re all trying to feel it out.  I gave a talk yesterday and asked people, how many are on Twitter, and you know, it was like this.  And not many.  I’m not sure what to do with it.  And by far, the people come up to me, “I don’t know what to do with it.”  And I said, well… 

Cary:  And a lot of people just think it’s just a time sink.  

Rick:  There’s some truth to that because you know, you can go on and like say chase shiny lights because once you see something... oh… and then you see another and then all of a sudden, there goes a half hour.  

Cary: The day’s gone.  Yeah.  

Rick: I mean, when I get on it.  I do it in the morning, I’ll do it during lunch, but I try to be in 15-minute increments because I’ll watch my time.  Because it can be… and that’s not to say sometimes an hour-and-a-half later, and I ended up nowhere close to where I started.  But… 

Cary:  But it is important for people to start experimenting… 

Rick: I think, absolutely.  It really is the key.  It’s get in there, see how you can use it, see how many of your colleagues and your customers are using it.  And also see how, you know, competitors are using it.  It is a competitive tool.  It is a marketing tool.  It’s a relationship-building tool.  Now, how do you use it?  How do you make that connection?  How do you let your customers and your vendors interact with you and your prospects?  And that’s… I don’t think it’s black and white yet, I really don’t.  

Cary:  Well, it’s exciting though.  

Rick:  Yes.  It’s very exciting.  It’s another channel.  

Cary:  Yeah.  Thank you.  

Rick: Okay, thank you.  

         Email Icon Email    Reprint Icon Embed/Reprint

 

Discussion

By Michael Jahn on Jun 19, 2011

Great interview ! I agree - for it is mostly C2C - It is another channel. Just not sure if i like whats on sometimes - mostly random people sharing random thoughts that are random at best.

The only thing "black and white" seems to be QR Codes ( wink ).

But that is changing too.

 

By Michael Jahn on Jun 19, 2011

Great interview ! I agree - for it is mostly C2C - It is another channel. Just not sure if i like whats on sometimes - mostly random people sharing random thoughts that are random at best.

The only thing "black and white" seems to be QR Codes ( wink ).

But that is changing too.

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: The Success of Roll-Fed Inkjet and Importance of Finishing

The Success of Roll-Fed Inkjet and Importance of Finishing

Published: August 15, 2018

Mark Hunt, Director of Strategic Alliances for Standard Finishing Systems, discusses the reasons behind the surge of popularity in roll-fed inkjet, and the importance of finishing. He also discusses what to expect at Hunkeler Innovations Days 2019.

 

Video preview: Flexible Packaging Moves From Conventional to Digital

Flexible Packaging Moves From Conventional to Digital

Published: August 14, 2018

Karen English, Market Development Manager for Printpack, shares how this conventional flexible packaging converter has implemented digital printing for a hybrid manufacturing process.

 

Video preview: The Ups and Downs in the Future of Print

The Ups and Downs in the Future of Print

Published: August 13, 2018

Kip Cassino, Executive Vice President of Borrell Associates, discusses the cross-generational evolution of print: what's expected to grow and what's expected to decline in the coming years.

 

Video preview: Frank Looks Back at—and Ahead to—Printing News

Frank Looks Back at—and Ahead to—Printing News

Published: August 10, 2018

Frank traces the history of Printing News from its beginning in 1928, and its founder and editor, Leo Joachim. Few magazines have made it to 90 years and Frank is glad that the new relationship between WhatTheyThink and Printing News will see a printed magazine continue. Especially for the printing industry.

 

Video preview: Snail Mail Shouldn’t Be Stale Mail: Five Game-Changing Envelope Products

Snail Mail Shouldn’t Be Stale Mail: Five Game-Changing Envelope Products

Published: August 9, 2018

Trish features five different innovative envelope products that can increase your direct mail open rate. She’ll share and explain what makes each product engaging, and include useful links and information for further exploration.

 

Video preview: Dealing with Disruption

Dealing with Disruption

Published: August 9, 2018

Jay Samit, author of "Disrupt You!", and keynote speaker at last month's PRIMIR Insights Conference, talks about the importance of printing businesses' ability to adjust and respond to a changing industry, a changing print marketplace, and disruptions of the status quo.

 

View More Videos

 





Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2018 WhatTheyThink. All Rights Reserved