Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     Production Inkjet Tools & Resources     Industrial Print Analysis     European Coverage     Conversations on Print Podcast

Barb Pellow: Communicating with your audience is only a pocket reach away.

Published on June 16, 2011

Barb Pellow, Group Director for Infotrends shares about one of the biggest needs they see, integrating print with mobile technology.

I’m Barb Pellow, Group Director at Infotrends.  One of the big things that Infotrends is seeing today is the need to integrate print with mobile technology.  If you think about it the one thing that everybody’s got within reach 24 hours a day, 7 days a week, is their cell phone.  And in fact 70 percent of us actually use it as our alarm clock when we’re on the road.  What we’re finding is that big brands are beginning to understand the need to integrate and combine print with mobile technology.  

This past holiday season Sears rolled out their catalogue.  If you look closely what you saw were quick response codes embedded in the catalogue and what you could do as the reader is point, click, and get additional information on specific products.  As I strolled down the mall I walked by the Gap.  The Gap had a big printed large format sign in the window and it said that if I texted a specific code what I had the ability to do is get immediate access to coupons so that I could take advantage of in-store sales.  And then I walked a little further down the mall and I grabbed a bottle of Diet Coke.  On the label of the bottle of Coke was a promotion that said “Twist, text and save.”  And what happened was I could text a code when I opened the bottle top, key in my proof of purchase code, and I was then eligible for additional iCoke rewards points.

All of these things are evidence that printers and marketers need to merge and integrate print and mobile technology.  If I’m on the road I’m going to have my mobile phone and I’m going to walk by a sign, I’m going to purchase a package of something, and I’m probably going to see printed literature.  It’s about making those two pieces of portable media work well together.

Email Icon Email         

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: Inkjet Head Technology Innovation at Konica Minolta Opens Up New Applications

Inkjet Head Technology Innovation at Konica Minolta Opens Up New Applications

Published: November 22, 2017

Gavin Jordan-Smith Vice President, Industrial Print and Graphic Communications at Konica Minolta provides an update on Konica Minolta lastest advancements in inkjet head technology and new applications these advancements are enabling in industrial and commercial printing.

 

Video preview: Graphic Arts Alliance Helped Modern Litho Save Money

Graphic Arts Alliance Helped Modern Litho Save Money

Published: November 21, 2017

Darrell Moore, President at Modern Litho, talks about his printing business and how he's saving money through the Graphic Arts Alliance purchasing cooperative.

 

Video preview: Frank Talks about a Slowdown In Ebooks And An Upsurge In Printed Books

Frank Talks about a Slowdown In Ebooks And An Upsurge In Printed Books

Published: November 17, 2017

Frank found an article in the Wall Street Journal about print books and ebooks. One graph showed a slowdown in ebooks and an upsurge in printed books. This warranted commentary, of course.

 

Video preview: PrintIQ's Approach to MIS and Workflow

PrintIQ's Approach to MIS and Workflow

Published: November 16, 2017

Mick Rowan (Director) and Adrian Fleming (Sales Director) at PrintIQ share their vision and approach to a cloud based management workflow system that goes beyond traditional MIS.

 

Video preview: Benefits of Belonging to a Purchasing Cooperative

Benefits of Belonging to a Purchasing Cooperative

Published: November 15, 2017

John Braceland of Graphic Arts Alliance talks about the member-run purchasing cooperative and how it helps printing companies increase buying power and save money on equipment and supplies.

 

Video preview: GMG Shows off Color Server 5 and PrintFactory by GMG at SGIA 2017

GMG Shows off Color Server 5 and PrintFactory by GMG at SGIA 2017

Published: November 13, 2017

Bart Fret, Director of Sales at GMG, talks Color Server 5 and PrintFactory at SGIA 17. These two products were the main focus of the show for them and Bart differentiates them both from other software offerings in the wide format segment.

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2017 WhatTheyThink. All Rights Reserved