Barb Pellow: Communicating with your audience is only a pocket reach away.
Published on June 16, 2011
Barb Pellow, Group Director for Infotrends shares about one of the biggest needs they see, integrating print with mobile technology.
I’m Barb Pellow, Group Director at Infotrends. One of the big things that Infotrends is seeing today is the need to integrate print with mobile technology. If you think about it the one thing that everybody’s got within reach 24 hours a day, 7 days a week, is their cell phone. And in fact 70 percent of us actually use it as our alarm clock when we’re on the road. What we’re finding is that big brands are beginning to understand the need to integrate and combine print with mobile technology.
This past holiday season Sears rolled out their catalogue. If you look closely what you saw were quick response codes embedded in the catalogue and what you could do as the reader is point, click, and get additional information on specific products. As I strolled down the mall I walked by the Gap. The Gap had a big printed large format sign in the window and it said that if I texted a specific code what I had the ability to do is get immediate access to coupons so that I could take advantage of in-store sales. And then I walked a little further down the mall and I grabbed a bottle of Diet Coke. On the label of the bottle of Coke was a promotion that said “Twist, text and save.” And what happened was I could text a code when I opened the bottle top, key in my proof of purchase code, and I was then eligible for additional iCoke rewards points.
All of these things are evidence that printers and marketers need to merge and integrate print and mobile technology. If I’m on the road I’m going to have my mobile phone and I’m going to walk by a sign, I’m going to purchase a package of something, and I’m probably going to see printed literature. It’s about making those two pieces of portable media work well together.
To post a comment Log In or Become a Member, doing so is simple and free
HP PageWide Technology Changes the Food Packaging Industry
Published: May 18, 2018
This week at FESPA 2018, HP launched two new PageWide presses for ultra-high-volume digital corrugated printing. David Murphy, Worldwide Director of Marketing & Business Development–HP PageWide Industrial Division, describes the Digital Corrugated Experience at FESPA 2018. and how HP's PageWide technology has versatility and adaptability for uses in consumer, electronics, and food and beverage packaging.
Massivit Launches New Entry-Level 3DPrinter
Published: May 17, 2018
Kevin M. Sykes, North American President of Massivit 3D, talks about the new Massivit 1500 "Exploration" 3D printer, which allows users to pursue 3D printing at a lower price point than the company's flagship product. Sykes also discusses the opportunities to be had in 3D printing.
FESPA Berlin 2018 Focuses on Education
Published: May 17, 2018
Roz Guarnori, Exhibition Director for FESPA, talks about what visitors will find at this year's FESPA Berlin, from a show floor packed with the latest technologies to educational programs for textiles and corrugated.
EFI Launches New Hybrid Printer Series at FESPA Berlin
Published: May 16, 2018
Frank Mallozzi, Chief Revenue Officer for EFI, talks about the new hybrid VUTEk printer series the company is launching this week at FESPA in Berlin: the h Series, EFI's new mid-range line, which boasts faster speed, higher image quality, and lower operating costs. The company is also demonstrating its textile-based "mini factory."
UV LED Looks to the Future
Published: May 15, 2018
Pamela Lee, Senior Product Manager for Excelitas Technologies, discusses UV LED technology vs. traditional UV curing in terms of performance, cost, and environmental benefits in a variety of commercial and industrial applications.
Digital Printing Hits a Wall. And the Floor. And Your Sofa.
Published: May 14, 2018
Rachel Nunziata, Product Development Manager for 4Walls, talks about the design process for digital décor. 4Walls designs and prints wallcoverings and a wide variety of other materials, handling the process all the way from design through production.