Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     Hunkeler Innovationdays     Industrial Print Analysis     European Coverage     Production Inkjet Analysis

Patient News is the recipient of the environmental Innovation Award for Sustainability in Your Community

Published on May 31, 2011

Patient News is the 3rd time winner of the Sustainability in Your Community award at the 3rd annual Environmental Innovation Awards. Holly Patrick, Product Manager for Patient News, chats with Richard Romano about the innovations they're making to stay ahead of the sustainability curve.

Richard Romano: Hi, this is Richard Romano, and I am Managing Editor of WhatTheyThink Going Green Blog. And we’re here in Atlanta, Georgia for the Third Annual Environmental Innovation Awards. And we’re talking with Holly Patrick, who is the Product Manager for Patient News, this year’s winner in sustainability and your community. So first of all, congratulations...

Holly Patrick: Thank you very much.

Richard: Now, you’re no stranger to this work, this is the third time in a row that you’ve won this award.

Holly: Yes it is. We’re extremely excited to be here today.

Richard: You are obviously doing a lot of thing right. Can you just tell us a little bit about the company? Where you are based? What is it that you do and that sort of thing?

Holly: Our company, Patient News, is based in Halliburton, Ontario. We’re about three hours north of Toronto. And we’re a marketing company, solutions provider for primarily dentists across North America.

Richard: So now the hallmark of your sustainability initiatives is what you’re calling the scrap program, so tell us a little bit about the scrap program.

Holly: Our sustainability program is comprised of volunteer members of our company; approximately 16 percent of our company is involved in this program. We allow time on work hours to fulfill a lot of the projects that are put forth to senior management for approval. They can range anywhere from reforestation, the UN Billion Tree Initiative, right down to biodegradable utensils in our kitchens for our company lunches. So right across the board, recycling programs, writing, anything that involves cutting back anywhere in our business, in our community, all the way through our community and engaging our community on sustainability efforts as well.

Richard: Now part of that Billion Tree Program, how many trees did you guys plant?

Holly: In the last couple of years, we’ve done 4,200, sorry, last year was 4,200 and this year in fact it was 5,000.

Richard: That’s a lot of trees. So this award is obviously about reaching out to the community beyond the walls of the company. Did you find it initially that it was a struggle to get people involved who weren’t employees of Patient News or was it a fairly receptive community that you were approaching?

Holly: It is a receptive community. Our village is… has a lot of arts communities, a lot of businesses are involved in their own initiatives. So to invite and engage these people is a natural step in our business.

Richard: So even the business community itself was fairly receptive in working with you guys.

Holly: Absolutely.

Richard: Not as a generalization, of course, but it seems that a lot of companies sort of tend not to involve themselves in the larger community. What advice would you give to printing companies, publishing companies, marketing services providers, who are interested in are interested in sort of reaching out to what may be kind of a not particularly environmental friendly community?

Holly: I think what I would say is just not to assume that your community isn’t open to these ideas. When you start talking to people, you are going to find engagement, you are going to find people who are interested in it, asking questions and if you ask them to discuss it in their groups and in their communities, it does go… you can reach a very wide audience who will respond.

Richard: So what are some of the benefits to Patient News itself that have come out of these initiatives?

Holly: Well, there, of course, is the recognition for sustainability. We really do listen to our clients and what they need. And not only in the obvious things that they demand from our company, the ROI, the on budget, on time delivery of the marketing programs, the fast turnaround in giving them information and the information that they need to successfully fulfill their programs. Further to that, one of our core values is business with honesty and integrity and we strongly feel that the environmental initiatives that we take do reflect our integrity as a company who feels that sustainability is very important to us and to our clients.

Richard: So now, your clients, is there something that has been driven internally or was this something that certain clients were demanding and that’s how you sort of got involved in sort of the environment… the sustainability initiatives?

Holly: Initially, it was internal. And just by, of course speaking about our initiatives on our website, on different social media lately, we start hearing back and getting responses from our clients. So then of course, it is give and take. 

Richard: So you use social media and your website, do you use any other media to communicate your sustainability to potential or present customers?

Holly: Other than… well, of course, Press Releases, media, we use our Facebook, we use our Twitter, we use our Quarterly Newsletters to our clients, our marketing programs to perspective clients as well.

Richard: Great. Well thank you very much and congratulations again.

Holly: Thank you very much.

Email Icon Email         

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: CalPoly Students Create Book about Printing Pioneer Michael Bruno

CalPoly Students Create Book about Printing Pioneer Michael Bruno

Published: March 23, 2017

Frank’s class at Cal Poly produced a 300-page book on the life and work of printing pioneer Michael Bruno. Mike was one of the major researchers who made offset lithography a viable process.

 

Video preview: The Importance of a Good Web-to-Print Demo Site

The Importance of a Good Web-to-Print Demo Site

Published: March 23, 2017

Demonstrating your web-to-print solution is critical to your sales process. Use your demonstration site to configure all the bells and whistles of your solution so you never have to say, "we support that feature but its not configured on this site."

 

Video preview: The Future Of Customer Communications In The Financial Services Industry

The Future Of Customer Communications In The Financial Services Industry

Published: March 22, 2017

Matt Swain, Senior Director at InfoTrends, talks with Senior Editor Cary Sherburne about the latest trends in customer communications, some of which is driven by financial technology that is enabling more voice-driven communications. Consumers have increasingly demanding expectations about how they interact with financial services providers, including optimized print communications.

 

Video preview: Ghent Workgroup PDF Study aims to Identify Gaps in the Standard

Ghent Workgroup PDF Study aims to Identify Gaps in the Standard

Published: March 21, 2017

David Zwang, WhatTheyThink's Technology Editor and Chairman of the Ghent Workgroup, explains why the organization is conducting a landmark PDF study. The last study was conducted in 2008 and is not representative of todays workflow demands. They want to understand how people are using PDF and identify gaps in the standard that the Ghent Workgroup can help address for better process integration in commercial print and packaging production. Visit http://www.gwg.org/gwg-2017-pdf-survey/

 

Video preview: View the latest production inkjet news from Screen

View the latest production inkjet news from Screen

Published: March 20, 2017

Aron Allenson, Sales Support Specialist for High Speed Inkjet at Screen, talks about how new SC inks from Screen allow inkjet printing to commodity offset stocks without pretreatment. The ink is used in the Truepress JET 520 HD. He also explains the next generation of Truepress JET presses, the Truepress JET 520 NX, just released.

 

Video preview: Print: The Strongest Component of an Omnichannel Campaign

Print: The Strongest Component of an Omnichannel Campaign

Published: March 20, 2017

Charyl Kahanec, President of Marketing Solutions at EarthColor, always has interesting insights to share, and this video is no exception. She talks with Senior Editor Cary Sherburne about the role of print in today's marketing mix. She points out that marketing is not just one channel, but rather the overall conversation with the customer; and print is the strongest component of that conversation. Hear more.

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2017 WhatTheyThink. All Rights Reserved