Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     January Economic Webinar     Printing Business Outlook 2017 Report     European Coverage     Production Inkjet Analysis

drupa is less than a year away!

Published on June 24, 2011

With everyone eagerly anticipating drupa next year, Cary Sherburne sits down with Manual Mataré for an exciting look at what we can expect in May at Messe Düsseldorf.

Cary Sherburne: Hi, I'm Cary Sherburne, Senior Editor at WhatTheyThink.com and I'm here with Manuel Matare, the director from Drupa and gosh, we’re in February of 2011 and you’re promoting Drupa.

Manuel Mataré: Yes.

Cary: We’re not ready to think about it yet.

Manuel: It’s never too late to think about Drupa. It’s another 450 days roughly speaking and that will be fast. It’s in May and as you said quite rightly, that’s another 15 months and time passes fast and lots and lots of preparations have to be done by each and everyone.

Cary: And we’re still in Sparkle Season then.

Manuel: Of course. Of course, that’s why we never change our winning team. Drupa has always been—you know by the way, this year, 23rd of May will be 60 years of Drupa history and we has been around or has been around much longer than that.

Cary: That’s right. So what can we expect kind of new and different? I mean last year was—or last time was tag the inkjet Drupa and before that I guess it was the digital Drupa. What are we looking for this time?

Manuel: We are looking at another great Drupa. We are looking at another 14 days of great experiences as Drupa. You know the funny thing is sometimes these names they have come up only very shortly prior to Drupa and no, I wouldn’t be able to tell you today if there is going to be a name, a topic in 15 months time. Possibly the industry is in a more consecutive change nowadays than it was possibly 10, 15 or 20 years ago. Yes, there were some big steps forward. Drupa once again, will show some very brand new, state of the art or state of the art to be technologies, but my feeling in a certain way is that yes, there was a big move as far as Drupa 2088 was concerned compared to 2004 or 2000. I believe it has become somewhat stable now. The digital world has arrived at Drupa 2008. Yes, there will be steps forward in 12, but let’s wait and see whether there is a big, big development as far as technology is concerned.

On the other side, Drupa has always and will reflect the changes within the industry. We reflect for the industry wants and needs and sometimes hopes to achieve and we will see that in May of 2012. Yes, there will be some new players to the game, to the show. There will be some new major exhibitors. One the other side there will be quite a stable situation. There is not that many companies, new companies around that are very big and when we talk about Drupa and size of Drupa and size of exhibitors you and your friends, your readers, your partners they all know what that means, so really on the horizon we don’t see any companies that occupy half of a hall or full hall which are brand new to the show.

However, there are some companies, especially also from the US. I know of one company that have been around at Drupa now for the—it will be their third time and they were there. Drupa size is small, 50 square meters. They are going to increase to 500. That is 10 times the size. Now size doesn’t make everything, but someone who increases 10 times is big. That is a major undertaking and that shows how successful they must have been at Drupa 2004 and at Drupa 2008. That is why they are doing this exercise and that is why they are going and they want to go through this, some people call it a hardship to go for 14 days plus all the planning and all these things. Yes, there has always been changes and there will be changes at Drupa 2004.

One other big thing which I think is important for all of us. Drupa is always a show where equipment, be it very big, be it midsized or be it small equipment has been there on display and in operation and you and we will all see this once again. We will not see a single company that has major equipment that does not display it. Yes, we were eager to learn that. We were eager to discuss this with a number of major parties around the world that have gone to a show, to one or the other show somewhere around the world and have not displayed major equipment. We believe a tradeshow and especially a tradeshow of the size of Drupa is something that has to be tangible. People want to grab the machine or otherwise they can to the net. They can go to WhatTheyThink.com and see it there, look at it, even ask questions, but the one thing they can’t do is touch it and feel it.

Cary: So in terms of the physical plant messages are there any new buildings or is that sort of we still have up to 19 and we have the transportation center we had last time? That was very nice.

Manuel: Of course again, there is always changes at Drupa, but indeed yes, it’s the very first time in history of Drupa that we will have not a growth factor as far as square meters, new halls, new ground floor is concerned. That is not that we don’t believe in the future of print media, but we operate some 40 plus shows in more than 20 out of them are global leading tradeshows or leading global tradeshows and they have all reached a size which is sufficient and there is only so much our customers, our friends, our visitors can cope and can manage, so we—right now we don’t believe in a further growth factor as far as the hardware is concerned, but we’re still investing a lot of money into the existing infrastructure. As you just mentioned, the transportation center was brand new. What you will see for Drupa 2012 most likely one of the biggest changes yes, we have a total new entrance system, yes, especially for the visitors from overseas. The Anglo-Saxons as I always say, yes, they will experience for the very first time badges. Yes, we will have turn-styles. We will have three dimensional barcode readers, so there will be badges. We’ll see brand new hardware spending a lot of money in the—as I said in the existing infrastructure. Hall five is brand new. Hall four will be brand new. Not a square meter, not a square inch larger-

Cary: But all refreshed.

Manuel: Zillions of square ideas, better and more functional state of the art. We always say a Mercedes, a Cadillac, a Buick they are nice cars. They are fantastic cars, but every 20 years you may need to change the upholstery in the car. The body is still fine. The engine may be fantastic. The air conditioning works.

Cary: But the upholstery is a mess.

Manuel: But the upholstery needs some kind of redoing and that’s what we’re doing right now in some of the halls.

Cary: Well thank you very much for getting us ready for Drupa.

Manuel: Pleasure. Well thank you for having and best regards to all your followers. Read us, listen to us and see you in 400 plus days in Dusseldörf Germany.

Email Icon Email         

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: Frank Mallozzi Reports on EFI Connect 2017

Frank Mallozzi Reports on EFI Connect 2017

Published: January 24, 2017

Frank Mallozzi, Senior Vice President of Worldwide Sales and Marketing for EFI, shares his thoughts about EFI Connect 2017, the 17th year of the conference. Highlights included a fireside chat between CEO Guy Gecht and Joel Quadracci, as well as a fireside chat with Xerox CEO Jeff Jacobson. The conference featured new products, a large number of eduational sessions and lots of opportunity to network among peers, with EFI executives and technical staff, as well as EFI partners.

 

Video preview: Guy Gecht's Advice to the Industry: Keep An Eye on Artificial Intelligence Developments

Guy Gecht's Advice to the Industry: Keep An Eye on Artificial Intelligence Developments

Published: January 23, 2017

Guy Gecht, EFI's CEO, typically includes a thought leadership segment in his opening talk. In 2017, he put the industry on notice that artifice intelligence is almost upon us, with a convergence of technology and market demand that will bring this to mainstream in the foreseeable future. Artificial intelligence (AI) is a technology that will have an impact on the printing industry, and printing owners and managers should keep tabs on its progress, understanding both eh risks and the opportunities for their businesses.

 

Video preview: What Color is Consistent?

What Color is Consistent?

Published: January 20, 2017

Color management works, and it has been available to designers and printers for more than 25 years. Why then do we still make mistakes in color reproduction? Shoshana Burgett of X-Rite Pantone notes that CM has to be understood as something more than calibrating a monitor. It is a set of steps, processes, and tools that must be in place across the entire production workflow, always with monitoring for continuous improvement. Designers who want color to be consistent in all the channels they are now responsible for can find the help they need in CM, Burgett says.

 

Video preview: Frank on Pre-VDP Personalized Direct Mail

Frank on Pre-VDP Personalized Direct Mail

Published: January 20, 2017

Frank Romano keeps EVERYTHING. This week he shares his collection of pre-VDP personalized direct mail when everyone was a winner. Direct marketers tried every trick to get you to open the envelope.

 

Video preview: The Challenges of Managing Color in a Global Supply Chain at Canadian Tire Retail

The Challenges of Managing Color in a Global Supply Chain at Canadian Tire Retail

Published: January 19, 2017

Angela Stone, Manager of Packaging Optimization at Canadian Tire Retail, is responsible for all of the private label packaging that is used for the wide range of products it offers. It covers all types of packaging, from folding carton to flexible to sewn-in labels. She talks about how she handles color management across this disparate array of packaging applications.

 

Video preview: What PDF 2.0 Will Mean for the Printing Industry

What PDF 2.0 Will Mean for the Printing Industry

Published: January 17, 2017

Mark Lewiecki, Senior Product Manager at Adobe, talks about PDF 2.0, now being developed through the International Standards Organization which has responsibility for the PDF standard. A key new attribute is the ability to put page-level media-specific information directly into the PDF file. The ISO is also defining the metadata as it relates to media, especial for variable data printing, and is incorporating CxF spectral data into the PDF file.

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2017 WhatTheyThink. All Rights Reserved