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Handbook for adding value services with New Path to Profit by John Foley

Published on May 17, 2011

John Foley, CEO of InterlinkOne, enters the publishing world with his new book Business Transformation: New Path to Profit. John sits down with Cary Sherburne to discuss the experience he's had in helping printers transition to marketing services that was the inspiration for the book. For more information visit New Path to Profit.

Cary Sherburne: Hi, I’m Cary Sherburne, Senior Editor at WhatTheyThink.com and I'm here with John Foley who’s CEO of interlinkOne and a new author. Got a book coming out?

John Foley: Yes. Actually I had someone help me but I won’t mention their name right now. But yes I do. Actually we’re at press right now and it’s called Business Transformation: A New Path to Profit in the Print Industry.

Cary: And so it’s really a handbook for people that are trying to make the transition from legacy print service provider to marketing services.

John: Yeah it’s kind of funny. It was really many years of working with service providers, helping them make the change they chose to do so to offer more value-added services such as marketing things and that. That can consist of a lot of things from emailing to multi-channel campaigns to fulfillment to all those things. And it was really an accumulation of all my experiences in saying how come this is so difficult; what don’t they have that they should have? And I put it together in a book and I think it really helps these folks understand what they need and even today I mean I’ll say it here, they don’t want to look at those resources that they need to do something different. And I know we’ve chatted about that before.

Cary: And I understand there’s a resource website that goes with the book.

John: Right so the book you go through all the things that you can do to actually transform and take the steps to become more profitable with these value-added services and then so if we want to call it a living, breathing beyond that we’ve put all the things that the service provider can use whether they be marketing plans, business plans, and they’re templated. What’s the org charts look like. What any information.

Cary: Job descriptions.

John: Job descriptions. They’re all on this website. They’re just constantly going to be evolving. So it’s going to have case studies in it, content that they can use to actually demonstrate some of these marketing services.

Cary: And there’s QR codes in the book that will take you right to.

John: Yes. Yes, well how can we leave out the old QR code in the book. Yeah, every page, not every page I’m sorry, every chapter will have a QR code and you can actually get more information or maybe it’s the end of a particular article. And yep.

Cary: It’s really cool because now it becomes an interactive publication.

John: Yeah and I think that’s a trend a little bit that you see that becomes more interactive and it lives on. Yeah, maybe there’s another version of the book someday but really you can have the other version be on the book, maybe update the book and also on the web. So we can actually make it a little bit larger than it is by itself.

Cary: So if people want to get a hold of the book, how can they do that?

John: Well, they can go to NewPathToProfit.com, right, where there’s a website that they can actually purchase the book. It will be, of course, they’ll be a Facebook and Twitter account for this so they can purchase right from Facebook. They’ll be a way for you to buy right from there. We’re hoping to get it up in Amazon. So it will be all those different places and then hopefully we’ll get the iPad version or the tablet version which you’ll also be able to buy that version and be able to download it and view it on your mobile device.

Cary: Great so NewPathToProfit.com.

John: NewPathToProfit.com.

Cary: .com. Great.

John: All right, thank you very much.

Cary: Thank you and good luck with that.

John: I appreciate it.

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