Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     Production Inkjet Tools & Resources     Industrial Print Analysis     European Coverage     Conversations on Print Podcast

Barb Pellow on social media trends

Published on May 23, 2011

Understanding social media is a tricky task and Barb Pellow offers some insight and trends to help your business leverage social media.

I’m Barb Pellow, Group Director at Infotrends and I want to spend just a couple of minutes talking to you about some of the most compelling trends surrounding social media. If you look at the market today, Facebook has more than 500 million members and oh, by the way, if it were a country it would be the world’s third largest. You’re seeing a lot of activity on Twitter. In fact, Twitter has more than 106 million users. And if you look at You Tube, the average person looks at 15 minutes of You Tube video every day.

Print service providers and their customers are all focused on how to aggressively understand and comprehend leveraging social media. We’ve seen some great examples in the printing industry. One of the best I saw last year was something that Vistaprint did. Vistaprint was trying to generate referrals and what they did is they sent out Tweets to their loyal customer base and then rewarded them for re-Tweeting for additional referrals.

And I also saw a fabulous You Tube video from Bob Radzis. Bob communicated a very, very powerful message about how RT Associates was always there for their customers. He did it in a humorous and compelling way that gave an image that our team was a very friendly, easy to work with company. We need to look at and figure out how to use that, not just in our campaigns but in the campaigns associated with those that our customers want to deliver to get the message out.

Email Icon Email         

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: Engaging and Hiring Younger Workers Into the Printing Industry

Engaging and Hiring Younger Workers Into the Printing Industry

Published: December 13, 2017

Dr. Joe Webb talks to Gina Danner, CEO of NextPage, about a hiring story that demonstrates key issues with younger workers in our industry. They discuss key issues with how NextPage does outreach for hiring.

 

Video preview: The Advantages of Energy Curing Technologies for Package Printing

The Advantages of Energy Curing Technologies for Package Printing

Published: December 12, 2017

David Biro, Director of Paste Screen and Industrial Inks for Sun Chemical discusses the movement toward energy curing and the advantages associated with this type of curing for packaging applications. He also talks about some of the challenges associated with this kind of curing.

 

Video preview: How Digital Technologies are Impacting Package Printing with New Embellishment Tools

How Digital Technologies are Impacting Package Printing with New Embellishment Tools

Published: December 11, 2017

Jeff Peterson, President of FSEA, gives an overview of the association and how it serves members through their Odyssey show, magazine, and webinar events. He also discusses how new digital technologies like MGI and Scodix take specialty effects to the next level as well as a new study done in conjunction with Clemson University that showcases how end users tend to see embellished print first over standard package printing.

 

Video preview: Frank Flashback:  Marketing4Digital Report on Selling Digital Print to Specific Markets

Frank Flashback: Marketing4Digital Report on Selling Digital Print to Specific Markets

Published: December 8, 2017

Frank found a copy of a report from a decade ago on selling digital print to specific markets. It was called Marketing4Digital and distributed via the Digital Printing Council.

 

Video preview: How Investing in Workflow Can Help Your Bottomline

How Investing in Workflow Can Help Your Bottomline

Published: December 7, 2017

Pat McGrew, Director of Production Workflow Service at Keypoint Intelligence - InfoTrends, talks about how workflow is often underfunded in a printing operation and how proper investment and strategy can increase profits.

 

Video preview: SAi Drives Sign Making Demand Online using sign.com

SAi Drives Sign Making Demand Online using sign.com

Published: December 4, 2017

Dean Durhak, Product Manager at SAi talks about their FlexiSign Software and also sign.com, a consumer facing application that drives sign making demand online and routes jobs directly to the nearest production facility.

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2017 WhatTheyThink. All Rights Reserved