Log In | Become a Member | Contact Us

Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     European Coverage     Production Inkjet Analysis

Barb Pellow on social media trends

Published on May 23, 2011

Understanding social media is a tricky task and Barb Pellow offers some insight and trends to help your business leverage social media.

I’m Barb Pellow, Group Director at Infotrends and I want to spend just a couple of minutes talking to you about some of the most compelling trends surrounding social media. If you look at the market today, Facebook has more than 500 million members and oh, by the way, if it were a country it would be the world’s third largest. You’re seeing a lot of activity on Twitter. In fact, Twitter has more than 106 million users. And if you look at You Tube, the average person looks at 15 minutes of You Tube video every day.

Print service providers and their customers are all focused on how to aggressively understand and comprehend leveraging social media. We’ve seen some great examples in the printing industry. One of the best I saw last year was something that Vistaprint did. Vistaprint was trying to generate referrals and what they did is they sent out Tweets to their loyal customer base and then rewarded them for re-Tweeting for additional referrals.

And I also saw a fabulous You Tube video from Bob Radzis. Bob communicated a very, very powerful message about how RT Associates was always there for their customers. He did it in a humorous and compelling way that gave an image that our team was a very friendly, easy to work with company. We need to look at and figure out how to use that, not just in our campaigns but in the campaigns associated with those that our customers want to deliver to get the message out.

Email Icon Email         


Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free



Recent Videos


Video preview: Digital Direct-to-Corrugated: Disruptive Technology On The Way

Digital Direct-to-Corrugated: Disruptive Technology On The Way

Published: October 25, 2016

Mike Schliesmann, Senior Vice President at Wisconsin-Based Great Northern Corporation, talks about why the company is interested in digital direct-to-corrugated printing and how this will bring disruptive technology to corrugated.


Video preview:

"We believe in the printed word"

Published: October 23, 2016

"We believe in the printed word". So declares Claus Bolza-Schünemann, president of KBA, as he reviews the state of the industry as a whole and his company's position within it. He says that the success of drupa 2016—an event he traveled the world to promote as chairman of its executive committee—proves that there is no longer any excuse for "whining and crying about how bad the industry is." He also discusses how KBA regained its strength and forward momentum after several tough years of post-recession restructuring.


Video preview: The Largest Printers in 1992. Where Are They Now?

The Largest Printers in 1992. Where Are They Now?

Published: October 21, 2016

Frank found a list of the largest printers from 1992. It documents the significant changes in the industry through merger, acquisition, and bankruptcy.


Video preview: To Inkjet Or Not? The thINK Conference helps in the decision process

To Inkjet Or Not? The thINK Conference helps in the decision process

Published: October 20, 2016

Jen Mitchell, Marketing Director at Harding Poorman, talks about the value of the thINK conference in terms of staying abreast of industry developments and being able to network with peers. The company has not yet invested in inkjet and views the thINK platform as an excellent part of the education and due diligence process.


Video preview: interlinkONE CEO John Foley Highlights Opportunities in the Association Market

interlinkONE CEO John Foley Highlights Opportunities in the Association Market

Published: October 19, 2016

John Foley, CEO of interlinkONE, talks with Senior Editor Cary Sherburne about the opportunities for printing firms in the association market, helping associations with strategic marketing plans, printed materials, multi-channel and more. "They are starving for this help," he says.


Video preview: thINK

thINK "Beyond the Box" in Production Inkjet

Published: October 18, 2016

Mark DeBoer, Director of Customer Experience at Darwill and thINK conference chair, talks about the maturation of the conversation about production inkjet "beyond the box." He sees more emphasis on data at the thINK conference, as an example, "stretching our imaginations as to what is possible with data." He also touches on the advances that have taken place in finishing for production inkjet.


View More Videos


Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2016 WhatTheyThink. All Rights Reserved