Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     Smart Automation Webinar     Printing Forecast 2018     Production Inkjet     Installations and Placements Tracker

Ed Marino President of Wilde on the Universal WIlde merger

Published on June 6, 2011

Wilde President Ed Marino discusses the merger of Wilde with Universal and the new opportunities from his perspective.

Cary Sherburne: Hi. I’m Cary Sherburne, Senior Editor at WhatTheyThink.com and I'm here with Ed Marino who is President of Wilde.

Ed Marino: Great name, huh?

Cary: Wilde, yeah. And I hear you’ve got some pretty exciting news to announce.

Ed: We do, we do. A portion of Wilde’s business is being sold to Universal which is a large regional printer in the Northeast and it is an extraordinary strategic fit. And we’re very excited about it from the standpoint of both our customers, our employees, and the industry.

Cary: So I understand each of the companies has somewhere in the range of 300 employees…

Ed: That’s right.

Cary: And that’ll be 600?

Ed: Well no, actually about 200 will transfer because Wilde has other businesses that it’s involved in. But about 200 of those employees will transfer as part of this along with our production assets.

Cary: And are you leaving the production assets where they are, because you’re in two different cities.

Ed: Well we are, but we’re geographically quite close, all within the confines of Boston; but we are—yes, we are leaving the buildings in place. We have three buildings in the Holliston, Massachusetts area and all three will be leased by Universal. The concept was the people remain the same, the facilities remain the same, and the services get better.

Cary: Okay. And the name is still going to be…

Ed: We’re going to use the Wilde brand, yes—Universal, excuse me, will use the Wilde brand. The Wilde brand has a strong reputation in the area, a marquis customer base, and it would be a great leverage point for Universal who themselves have a great name. So the combination of the two businesses should be very, very appealing to customers.

Cary: And because, you know, you’ve described yourself as about halfway along in the transition to a marquis services provider but I think personally, from what I’ve seen, you’re a lot further than that but what do I know; I don’t do it every day. But so I mean I can see clearly from where they are on the continuum versus where you are on the continuum what the benefits to Universal are. What would be the benefit to Wilde because you guys are doing great?

Ed: Yeah, we’re doing well. The strategic benefit to Wilde is it gives us an opportunity to concentrate on those other businesses that I was referring to. But in addition to that the Wilde family has a very, very strong affinity for its customers and its employees. We felt that by a merger with a larger organization more and better opportunities opened up for both employees and customers. In today’s market you have to invest; you need the critical mass to do that and to progress. We believe Universal gives that capability to the Wilde—that side of Wilde’s business, and then gives us equally an opportunity to focus on our other businesses.

Cary: And so will it be Wilde, a Universal company? I mean they’re going to maintain their brand, right, too?

Ed: Correct. I will leave it to them to figure out exactly how the branding goes. But yes, the name that customers will continue to see in the marketplace is the Wilde name. Even though it may be attached as a unit of, the brand will still be the Wilde brand, and Universal will retain the www.wilde.com website.

Cary: And then for you, personally, what’s next?

Ed: Well, like I said, there are other businesses at Wilde to work on and I’m committed to helping the owners at Wilde grow those businesses in the fashion that we’ve grown the Wilde Solutions Group side of the business.

Cary: So you’ll still be a Wilde guy.

Ed: I’m a Wilde guy. I was a wild guy before I got there.

Cary: Yeah, we knew that. Great. Well congratulations.

Ed: Well thank you, Cary; it’s a great time.

         Email Icon Email    Reprint Icon Embed/Reprint

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: Duplo Event at the Museum of Printing Mixes the Old with the New

Duplo Event at the Museum of Printing Mixes the Old with the New

Published: June 22, 2018

Duplo, the digital finishing company, usually runs customer events at hotels. This time they set up various pieces of equipment at the Museum of Printing in Haverhill, Mass. Their theme was “Old Print New Print” as modern finishing equipment was mixed in with older printing machines.

 

Video preview: New Coatings for Performance Fabrics

New Coatings for Performance Fabrics

Published: June 21, 2018

Mark Sunderland, Textile Engineer and Strategist at Thomas Jefferson University, discusses the future of coatings for performance fabrics and their effect on sustainability.

 

Video preview: What's Next from Ricoh

What's Next from Ricoh

Published: June 21, 2018

At Ricoh INTERACT 2018, Brian Dollard, Director of Strategic Planning and Business Development at Ricoh USA, Inc., talks with David Zwang about the past year, and what customers can expect to see from Ricoh going forward.

 

Video preview: Project Peacock Brings Education Back to the Conference Room

Project Peacock Brings Education Back to the Conference Room

Published: June 20, 2018

Deborah Corn of PrintMediaCentr talks about Project Peacock, a digital print roadshow that educates customers on the printing industry and various creative applications.

 

Video preview: Quantifying In-Plants and Outsourcing

Quantifying In-Plants and Outsourcing

Published: June 19, 2018

At last week's IPMA Conference, Angela Whiteside, President of KickStage Consulting, offered some preliminary results from a survey she is conducting on in-plants and outsourcing. She shares some findings from her research with Richard Romano.

 

Video preview: Kornit Digital Offers Textile Printing Solutions

Kornit Digital Offers Textile Printing Solutions

Published: June 18, 2018

Sharon Donovich, Product Marketing Manager for Kornit Digital, talks about the offerings from this Israeli-based company, a solutions provider for printing on textiles. Kornit received a warm response to its line of direct-to-garment and direct-to-fabric printers at the recent TexProcess show in Atlanta.

 

View More Videos

 





Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2018 WhatTheyThink. All Rights Reserved