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David Zwang President of Zwang and Co unveils cross-media publishing conference

Published on October 26, 2010

Cary Sherburne:  Hi, I’m Cary Sherburn, Senior editor at WhatTheyThink.com and I’m here with David Zwang, President of Zwang and Co.  I heard through the grapevine that you’ve got a very exiting initiative going on with a new conference. 

David Zwang:  Yeah, I’m very excited about this one, Cary.  We are, in conjunction with Questex Media, are putting together a new and exciting cross-media publishing conference.  Why are we doing it?  If you – If you’re in publishing or you’re in print at this point, it should be almost obvious.  There are a lot of things going on, there are changes going on, the way that social media and e-media and email and web and print are all not having to begin to come together, not just in publishing for print, like in books and magazines, etc., but also in publishing for marketing support.  You know, if I’m a marketing person, what do I do?  How do I reach my client?  Where are they?  How many places are they?  And what’s the best way to try to get their attention over the din of all the other noises out there?  And that’s what this conference is really focused on.  It’s focused on how we can understand what’s going on and how we can leverage the experiences that we’ve learned in terms of major shifts that – like those that occurred back in the ‘90’s, how we can take some of that, that excitement, that knowledge and those models an begin to move people into this new world of cross-medial publishing. 

Cary Sherburne:  So, if I’m a supplier to the industry, am I going to go, “Oh now, another show I have to pack up all my stuff and haul it there?”  Am I going to worry about that?

David Zwang:  Well, we’re going to be co-located with what is known as “on demand” at this point, so there’s already a show there and –

Cary Sherburne:  That’s great. 

David Zwang:  if they’re coming, then they’ll be there.  And actually it’ll probably be wonderful for those people who are exhibiting there because it’s going to bring them a much larger audience.  An audience that’s probably more representative of their future audience as time goes on. 

Cary Sherburne:  So the audience will be printers, marketers, publishers, book publishers, magazine publishers, advertising agencies –

David Zwang:  Absolutely.  Self-publishers –

Cary Sherburne:  Self-publishers. 

David Zwang:  Yeah, marketing people, agencies – anybody who is really trying to communicate out there to the masses, wherever they are. 

Cary Sherburne:  sounds like the rebirth of the Siebold concept and I missed the Siebold show so much. 

David Zwang:  Yes.  I do as well, and I think we’re going to take a lot of lessons from the early Siebold conferences where we really brought together some of the great minds and the people who were actually beginning to move and make those changes and understand the changes.  And create an interactive environment where we can bring all of this together.  It should be very exciting. 

Cary Sherburne:  I’m looking forward to it.  Thank you. 

David Zwang:  Thank you Cary. 

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