Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured: Special Report: Printing Outlook 2019     Production Inkjet     Installations and Placements Tracker

David Zwang President of Zwang and Co unveils cross-media publishing conference

Published on October 26, 2010

Cary Sherburne:  Hi, I’m Cary Sherburn, Senior editor at WhatTheyThink.com and I’m here with David Zwang, President of Zwang and Co.  I heard through the grapevine that you’ve got a very exiting initiative going on with a new conference. 

David Zwang:  Yeah, I’m very excited about this one, Cary.  We are, in conjunction with Questex Media, are putting together a new and exciting cross-media publishing conference.  Why are we doing it?  If you – If you’re in publishing or you’re in print at this point, it should be almost obvious.  There are a lot of things going on, there are changes going on, the way that social media and e-media and email and web and print are all not having to begin to come together, not just in publishing for print, like in books and magazines, etc., but also in publishing for marketing support.  You know, if I’m a marketing person, what do I do?  How do I reach my client?  Where are they?  How many places are they?  And what’s the best way to try to get their attention over the din of all the other noises out there?  And that’s what this conference is really focused on.  It’s focused on how we can understand what’s going on and how we can leverage the experiences that we’ve learned in terms of major shifts that – like those that occurred back in the ‘90’s, how we can take some of that, that excitement, that knowledge and those models an begin to move people into this new world of cross-medial publishing. 

Cary Sherburne:  So, if I’m a supplier to the industry, am I going to go, “Oh now, another show I have to pack up all my stuff and haul it there?”  Am I going to worry about that?

David Zwang:  Well, we’re going to be co-located with what is known as “on demand” at this point, so there’s already a show there and –

Cary Sherburne:  That’s great. 

David Zwang:  if they’re coming, then they’ll be there.  And actually it’ll probably be wonderful for those people who are exhibiting there because it’s going to bring them a much larger audience.  An audience that’s probably more representative of their future audience as time goes on. 

Cary Sherburne:  So the audience will be printers, marketers, publishers, book publishers, magazine publishers, advertising agencies –

David Zwang:  Absolutely.  Self-publishers –

Cary Sherburne:  Self-publishers. 

David Zwang:  Yeah, marketing people, agencies – anybody who is really trying to communicate out there to the masses, wherever they are. 

Cary Sherburne:  sounds like the rebirth of the Siebold concept and I missed the Siebold show so much. 

David Zwang:  Yes.  I do as well, and I think we’re going to take a lot of lessons from the early Siebold conferences where we really brought together some of the great minds and the people who were actually beginning to move and make those changes and understand the changes.  And create an interactive environment where we can bring all of this together.  It should be very exciting. 

Cary Sherburne:  I’m looking forward to it.  Thank you. 

David Zwang:  Thank you Cary. 

         Email Icon Email    Reprint Icon Embed/Reprint

 

 

 

Recent Videos

 

Video preview: Frank Talks Type with Paul Shaw

Frank Talks Type with Paul Shaw

Published: June 14, 2019

Paul Shaw is a noted designer and design historian. For three decades, he has researched and written about the history of graphic design with a focus on typography, lettering, and calligraphy. He recently gave a talk at the Museum of Printing in Haverhill, Mass. He talks with Frank about type and type trends.

 

Video preview: Canon Solutions America's Océ Colorado Printer Offers Endless Solutions

Canon Solutions America's Océ Colorado Printer Offers Endless Solutions

Published: June 13, 2019

John Kaufman, Senior Marketing Specialist for Canon Solutions America, takes us on a tour of the Océ Colorado wide-format printer with faster automation and an endless array of configurations for both small and wide format printing.

 

Video preview: Kornit Digital Looks to the Future of the Textiles & Apparel Supply Chain

Kornit Digital Looks to the Future of the Textiles & Apparel Supply Chain

Published: June 13, 2019

Ronen Samuel, CEO of Kornit Digital talks about consumer demand driving changes in the textiles and apparel supply chain and what that means for apparel and interior design. It is moving from supply and demand driven by the brands to demand and then supply, moving from 18 months lead time to one month or less. He outlines Kornit Digital's role in helping to drive this change.

 

Video preview: Ricoh's New Flatbed, Latex Wide-Format Units

Ricoh's New Flatbed, Latex Wide-Format Units

Published: June 12, 2019

Dan Johansen, Marketing Manager for Ricoh USA, talks about Ricoh's new flatbed and latex wide-format printers, the technologies behind which are the culmination of many years of development.

 

Video preview: HP Launches DigitalPack to Improve and Simplify the Corrugated Work Process for Global Brands

HP Launches DigitalPack to Improve and Simplify the Corrugated Work Process for Global Brands

Published: June 12, 2019

David Murphy, Worldwide Director of Marketing and Business Development for HP PageWide Industrial Solutions, explains HP's collaboration with users of its HP PageWide corrugated solutions to form the world's first digital users group for this market segment. Called DigitalPack, the goal of this new users group is to make digital print for corrugated better, easier, and more inspirational for global brands.

 

Video preview: Debbie McKeegan Addresses How Digital Technologies Make Textiles More Sustainable

Debbie McKeegan Addresses How Digital Technologies Make Textiles More Sustainable

Published: June 11, 2019

FESPA Textile Evangelist Debbie McKeegan talks with Senior Editor Cary Sherburne about how digital technologies are helping address sustainability issues in the textile industry, the world's second largest polluter. This includes not only the printing aspect, but the entire textiles and apparel supply chain.

 

View More Videos

 





Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2019 WhatTheyThink. All Rights Reserved