Log In | Become a Member | Contact Us

Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     European Coverage     Production Inkjet Analysis

Dave Earlandson: PODi early bird special ends soon

Published on November 1, 2010

Cary Sherburne:  Hi, I'm Cary Sherburne, senior editor at WhatTheyThink.com and I'm here with Dave Erlandson who is general manager of Caslon and PODi.  Welcome.

Dave Erlandson:  Hi Cary.

Cary Sherburne:  You guys are gearing up for your next… your 2011 PODi Applications Forum.

Dave Erlandson:  Yes, we are Cary.  It will be an exciting conference.  It’s going to be held January 31st through February 2nd at the Mirage Hotel in Las Vegas.

Cary Sherburne:  Great.

Dave Erlandson:  And it’s hosted by Caslon, which is the management company for PODi and the purpose of the conference it’s really about helping those companies that want to take advantage of the new opportunities enabled by digital print.  It’s for those companies that want to go beyond shortrun color printing.

Cary Sherburne:  And so it’s really educating them about some of the unique and different applications.  I know I get involved a lot of times with judging of the best practices and you see some amazing things.

Dave Erlandson:  Yeah, it’s really…  That’s why we call it the Applications Forum, but really we have not only applications.  We have sessions on strategy, so maybe you’re thinking about becoming a marketing service provider or perhaps you’re thinking about going on the print on demand path or getting into digital packaging, so we have all kinds of sessions on strategy and then we have sessions on execution as well, so the applications and then the two core or fundamental pillars for implementing that strategy are sales and technology, so we do some solution selling training.

Cary Sherburne:  That’s great.

Dave Erlandson:  Kate Dunn does ...

Cary Sherburne:  Kate is great, yeah.

Dave Erlandson:  Yeah, she does a great job and then we have providers come and talk and then we also have a number of sessions on the technology that is required to implement these solutions from QR codes to augmented reality, pearls, data analytics, web to print, value stream mapping, automation, so a full range from strategy to execution.

Cary Sherburne:  And I understand that people can still get early bird pricing.

Dave Erlandson:  Yeah, early bird is open until November 19th, so registration is available on the website, yeah.

Cary Sherburne:  PODI.org.

Dave Erlandson:  PODI.org or F1.org, those are the websites.

Cary Sherburne:  And so the other thing is being in Las Vegas in January, February if you’re from the northeast or something it’s probably a good place to go.

Dave Erlandson:  We picked Las Vegas for a couple of reasons.  That is where our attendees vote that they like to go.  It’s easy to get to logistics wise.  It’s fairly inexpensive to get there and then yeah; there is fun things to do while you’re there.

Cary Sherburne:  And it’s warm more or less.

Dave Erlandson:  Yeah, we’re going to have it at the Mirage Hotel.  That is the home of Siegfried and Roy or it used to be until Roy got in trouble with that tiger.

Cary Sherburne:  Yeah, that tiger.

Dave Erlandson:  So hopefully we’re going to change it up a little bit and do Siegfried and Rab because Rab Govil is the CEO of Caslon.  We’d like to put him out there with the tigers, so.

Cary Sherburne:  That doesn’t sound very good.  All right, well we’re going to have a lot of fun at the App Forum, so look forward to this.

Dave Erlandson:  Yeah, what really makes it special is that it’s put on primarily by the people that are actually doing the work today.  It’s practitioners, not theorists, so you get to hear what has been successful for them and more importantly, sometimes you get to hear what didn’t work, so it can be really valuable, but it’s a chance to do networking the old fashioned way.  A little bit more than 140 characters at a time right and meet some people and try your luck at the tables or take in a show and have a good time.

Cary Sherburne:  That’s great.  Well we’ll look forward to seeing you there.

Email Icon Email         


Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free



Recent Videos


Video preview: Production inkjet brings scalability, improved uptime to DMS Ink

Production inkjet brings scalability, improved uptime to DMS Ink

Published: October 27, 2016

Christine Soward, President and Owner at DMS Ink in Ohio, has grown the business from $2 million to $20 million since 2005. The company introduced inkjet as a means to continue to scale the business and increase uptime. Two Canon roll-to-roll production inkjet presses and a Canon VarioPrint i300 sheetfed inkjet press replaced 7 toner devices, delivering more than 90% uptime.


Video preview: GMC: Working to bridge the print/digital gap

GMC: Working to bridge the print/digital gap

Published: October 26, 2016

Rich Lloyd, VP of Sales for GMC, shares the company's strategy to help customers bridge the gap between printed and digital communications and to service the enterprise on multiple levels. He cites the industry skills that ideally position service providers to be a single source communciations services provider.


Video preview: Digital Direct-to-Corrugated: Disruptive Technology On The Way

Digital Direct-to-Corrugated: Disruptive Technology On The Way

Published: October 25, 2016

Mike Schliesmann, Senior Vice President at Wisconsin-Based Great Northern Corporation, talks about why the company is interested in digital direct-to-corrugated printing and how this will bring disruptive technology to corrugated.


Video preview:

"We believe in the printed word"

Published: October 23, 2016

"We believe in the printed word". So declares Claus Bolza-Schünemann, president of KBA, as he reviews the state of the industry as a whole and his company's position within it. He says that the success of drupa 2016—an event he traveled the world to promote as chairman of its executive committee—proves that there is no longer any excuse for "whining and crying about how bad the industry is." He also discusses how KBA regained its strength and forward momentum after several tough years of post-recession restructuring.


Video preview: The Largest Printers in 1992. Where Are They Now?

The Largest Printers in 1992. Where Are They Now?

Published: October 21, 2016

Frank found a list of the largest printers from 1992. It documents the significant changes in the industry through merger, acquisition, and bankruptcy.


Video preview: To Inkjet Or Not? The thINK Conference helps in the decision process

To Inkjet Or Not? The thINK Conference helps in the decision process

Published: October 20, 2016

Jen Mitchell, Marketing Director at Harding Poorman, talks about the value of the thINK conference in terms of staying abreast of industry developments and being able to network with peers. The company has not yet invested in inkjet and views the thINK platform as an excellent part of the education and due diligence process.


View More Videos


Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2016 WhatTheyThink. All Rights Reserved