Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     Production Inkjet Tools & Resources     Industrial Print Analysis     European Coverage     Conversations on Print Podcast

Dave Earlandson: PODi early bird special ends soon

Published on November 1, 2010

Cary Sherburne:  Hi, I'm Cary Sherburne, senior editor at WhatTheyThink.com and I'm here with Dave Erlandson who is general manager of Caslon and PODi.  Welcome.

Dave Erlandson:  Hi Cary.

Cary Sherburne:  You guys are gearing up for your next… your 2011 PODi Applications Forum.

Dave Erlandson:  Yes, we are Cary.  It will be an exciting conference.  It’s going to be held January 31st through February 2nd at the Mirage Hotel in Las Vegas.

Cary Sherburne:  Great.

Dave Erlandson:  And it’s hosted by Caslon, which is the management company for PODi and the purpose of the conference it’s really about helping those companies that want to take advantage of the new opportunities enabled by digital print.  It’s for those companies that want to go beyond shortrun color printing.

Cary Sherburne:  And so it’s really educating them about some of the unique and different applications.  I know I get involved a lot of times with judging of the best practices and you see some amazing things.

Dave Erlandson:  Yeah, it’s really…  That’s why we call it the Applications Forum, but really we have not only applications.  We have sessions on strategy, so maybe you’re thinking about becoming a marketing service provider or perhaps you’re thinking about going on the print on demand path or getting into digital packaging, so we have all kinds of sessions on strategy and then we have sessions on execution as well, so the applications and then the two core or fundamental pillars for implementing that strategy are sales and technology, so we do some solution selling training.

Cary Sherburne:  That’s great.

Dave Erlandson:  Kate Dunn does ...

Cary Sherburne:  Kate is great, yeah.

Dave Erlandson:  Yeah, she does a great job and then we have providers come and talk and then we also have a number of sessions on the technology that is required to implement these solutions from QR codes to augmented reality, pearls, data analytics, web to print, value stream mapping, automation, so a full range from strategy to execution.

Cary Sherburne:  And I understand that people can still get early bird pricing.

Dave Erlandson:  Yeah, early bird is open until November 19th, so registration is available on the website, yeah.

Cary Sherburne:  PODI.org.

Dave Erlandson:  PODI.org or F1.org, those are the websites.

Cary Sherburne:  And so the other thing is being in Las Vegas in January, February if you’re from the northeast or something it’s probably a good place to go.

Dave Erlandson:  We picked Las Vegas for a couple of reasons.  That is where our attendees vote that they like to go.  It’s easy to get to logistics wise.  It’s fairly inexpensive to get there and then yeah; there is fun things to do while you’re there.

Cary Sherburne:  And it’s warm more or less.

Dave Erlandson:  Yeah, we’re going to have it at the Mirage Hotel.  That is the home of Siegfried and Roy or it used to be until Roy got in trouble with that tiger.

Cary Sherburne:  Yeah, that tiger.

Dave Erlandson:  So hopefully we’re going to change it up a little bit and do Siegfried and Rab because Rab Govil is the CEO of Caslon.  We’d like to put him out there with the tigers, so.

Cary Sherburne:  That doesn’t sound very good.  All right, well we’re going to have a lot of fun at the App Forum, so look forward to this.

Dave Erlandson:  Yeah, what really makes it special is that it’s put on primarily by the people that are actually doing the work today.  It’s practitioners, not theorists, so you get to hear what has been successful for them and more importantly, sometimes you get to hear what didn’t work, so it can be really valuable, but it’s a chance to do networking the old fashioned way.  A little bit more than 140 characters at a time right and meet some people and try your luck at the tables or take in a show and have a good time.

Cary Sherburne:  That’s great.  Well we’ll look forward to seeing you there.

Email Icon Email         

 

Post a Comment

To post a comment Log In or Become a Member, doing so is simple and free

 

 

Recent Videos

 

Video preview: Frank Talks to Shaw Carpeting about Label Printing on the Konica KM-1

Frank Talks to Shaw Carpeting about Label Printing on the Konica KM-1

Published: October 20, 2017

Dwight Blackwell of Shaw Carpeting in Georgia just installed a Konica KM-1 to print labels that are glued to the back of carpeting. The Konica KM-1 prints 6 pages on one sheet and Shaw will replace a number of smaller printers with this new unit.

 

Video preview: PGSF Scholarship Recipient Colby Kibbe Talks About Finding a Career in the Industry

PGSF Scholarship Recipient Colby Kibbe Talks About Finding a Career in the Industry

Published: October 19, 2017

Colby Kibbe a PGSF scholarship recipient and now a Project Manager at EFI talks about what drew him to the industry. Scholarship and internship programs influenced his interest and growth in the industry.

 

Video preview: Bookmasters Turns to Digital and Production Inkjet for Its Book Printing Ops

Bookmasters Turns to Digital and Production Inkjet for Its Book Printing Ops

Published: October 18, 2017

Ken Fultz General Manager at Bookmasters talks about how production inkjet printing is changing book production. Bookmasters has gone through three transitions offset to digital toner to production inkjet. Hear their story.

 

Video preview: Professor Erica Walker on Guiding Students into Careers in Print

Professor Erica Walker on Guiding Students into Careers in Print

Published: October 17, 2017

Dr. Erica Walker an Assistant Professor in the Department of Graphic Communications at Clemson University talks about attracting students to the industry and helping them match career goals with different training and education levels.

 

Video preview:

"Have You Heard the Cover"

Published: October 16, 2017

Dr. Joe Webb and Richard Romano talk about the production of a special edition of their new book The Third Wave that included interactive print elements.

 

Video preview: Frank Visits Strategic Factory

Frank Visits Strategic Factory

Published: October 13, 2017

Keith Miller took a small print shop and grew it into an $18 Million super shop called Strategic Factory. He changed the concept of what a printer is. Call the company what you wish but they still put imagery on all kinds of substrates for marketing applications.

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2017 WhatTheyThink. All Rights Reserved