Cary Sherburne: I'm Cary Sherburne, Senior Editor at WhatTheyThink.com and we’re here at the 2010 Print CEO Forum in Chicago’s University Club and I'm here with Done Burdge who is president of Burdge Cooper. This is your first Print CEO Forum
Don Burdge: The first one.
Cary Sherburne: And I'm kind of wondering if you can give us some feedback. How is it going so far? What decided you to come, those kinds of things?
Don Burdge: Well I decided to come because I have been getting your blog, reading your blog and reading Dr. Joe’s blog and I was so impressed with the book that he wrote recently.
Cary Sherburne: Disrupting the Future.
Don Burdge: Disrupting the Future, that I said I've got to come out here and find out what else he has to say and what all the speakers have to say and I must say that I've been delighted by what I've been… actually I have been threatened or scared to death of what I've been hearing, but you can’t pass up what is really happening out there, so I think it’s been great to be in the midst of everyone who really seems to know where the future of printing is going and that is what I want to try to figure out is where it is going and to be able to tell my customers. I think some of the value that I'm getting out of this is that I'll be able to re-blog and re-communicate to my customers where printing is going to fall into their marketplace, so as I'm talking to marketing executives at companies they need to know the kind of things that I'm learning here from you guys.
Cary Sherburne: That’s great and so we’ll look forward to reading some of your blogs. Are you on Twitter? Can I follow you?
Don Burdge: I’m on Twitter, LinkedIn, Facebook and all of those things you’re on.
Cary Sherburne: There we go.
Don Burdge: Yep, you bet.
Cary Sherburne: We’ll look you up and follow you right away.
Don Burdge: Great, all right.
Cary Sherburne: All right, thank you very much. We hope to see you next year.
Don Burdge: Thank you. You will.
Cary Sherburne: Okay.
Don Burdge: Thanks.
Frank Mallozzi Reports on EFI Connect 2017
Published: January 24, 2017
Frank Mallozzi, Senior Vice President of Worldwide Sales and Marketing for EFI, shares his thoughts about EFI Connect 2017, the 17th year of the conference. Highlights included a fireside chat between CEO Guy Gecht and Joel Quadracci, as well as a fireside chat with Xerox CEO Jeff Jacobson. The conference featured new products, a large number of eduational sessions and lots of opportunity to network among peers, with EFI executives and technical staff, as well as EFI partners.
Guy Gecht's Advice to the Industry: Keep An Eye on Artificial Intelligence Developments
Published: January 23, 2017
Guy Gecht, EFI's CEO, typically includes a thought leadership segment in his opening talk. In 2017, he put the industry on notice that artifice intelligence is almost upon us, with a convergence of technology and market demand that will bring this to mainstream in the foreseeable future. Artificial intelligence (AI) is a technology that will have an impact on the printing industry, and printing owners and managers should keep tabs on its progress, understanding both eh risks and the opportunities for their businesses.
What Color is Consistent?
Published: January 20, 2017
Color management works, and it has been available to designers and printers for more than 25 years. Why then do we still make mistakes in color reproduction? Shoshana Burgett of X-Rite Pantone notes that CM has to be understood as something more than calibrating a monitor. It is a set of steps, processes, and tools that must be in place across the entire production workflow, always with monitoring for continuous improvement. Designers who want color to be consistent in all the channels they are now responsible for can find the help they need in CM, Burgett says.
Frank on Pre-VDP Personalized Direct Mail
Published: January 20, 2017
Frank Romano keeps EVERYTHING. This week he shares his collection of pre-VDP personalized direct mail when everyone was a winner. Direct marketers tried every trick to get you to open the envelope.
The Challenges of Managing Color in a Global Supply Chain at Canadian Tire Retail
Published: January 19, 2017
Angela Stone, Manager of Packaging Optimization at Canadian Tire Retail, is responsible for all of the private label packaging that is used for the wide range of products it offers. It covers all types of packaging, from folding carton to flexible to sewn-in labels. She talks about how she handles color management across this disparate array of packaging applications.
What PDF 2.0 Will Mean for the Printing Industry
Published: January 17, 2017
Mark Lewiecki, Senior Product Manager at Adobe, talks about PDF 2.0, now being developed through the International Standards Organization which has responsibility for the PDF standard. A key new attribute is the ability to put page-level media-specific information directly into the PDF file. The ISO is also defining the metadata as it relates to media, especial for variable data printing, and is incorporating CxF spectral data into the PDF file.