Randy Davidson: Hi, I'm Randy Davidson, CEO of What They Think. We’re in Chicago at the University Club at our annual Print CEO Forum event.
Joe Morgan: I think the interaction amongst all the CEOs has been fantastic. We’re talking about the pertinent issues that are affecting all of us today. I think that the key now is for people to link all these items that we’ve been speaking about in the forum in their own business, so that we can really take advantage of the changes around us.
Randy Davidson: We’ve got content that is packed and exclusive for printing CEOs and leaders in the industry.
Lisa Arsenault: I think it’s not necessarily a shortcut to the changes, but people here have made some of those changes already, so it’s nice to hear from them what worked and what didn’t and so you get to find out what you need to do.
Randy Davidson: We’ve got great speakers, Dr. Joe Webb, Frank Romano, David Swang and even industry executives like Joe Morgan CEO of Standard Register and Wendy Cebula president of Vista Print.
Morris Shaw: Overall they are very knowledgeable. Lots of good approach. The only thing is how we’re going implement it to our business. This is something we have to weigh on, which one is more important than the other one and which way is easier for us to implement. Lots of things to think about.
Randy Davidson: We also handed out our Print CEO of the Year Award. Among the five excellent finalists the winner this year was Joe Davis, CEO of Consolidate Graphics. This award is very unique because it was voted on by industry CEOs and executives, so it’s really an award selected by industry peers and not an exclusive elite committee, so we’re very proud of Mr. Davis and the other finalists as well.
I think the people that have been nominated for the award and the finalists are outstanding leaders in our industry and my company and the industry at large has benefited from the things that those leaders have brought.
Barb Pellow: Just like the Academy Awards.
Cary Sherburne: Just like the Academy Awards.
The Importance of a Good Web-to-Print Demo Site
Published: March 23, 2017
Demonstrating your web-to-print solution is critical to your sales process. Use your demonstration site to configure all the bells and whistles of your solution so you never have to say, "we support that feature but its not configured on this site."
The Future Of Customer Communications In The Financial Services Industry
Published: March 22, 2017
Matt Swain, Senior Director at InfoTrends, talks with Senior Editor Cary Sherburne about the latest trends in customer communications, some of which is driven by financial technology that is enabling more voice-driven communications. Consumers have increasingly demanding expectations about how they interact with financial services providers, including optimized print communications.
Ghent Workgroup PDF Study aims to Identify Gaps in the Standard
Published: March 21, 2017
David Zwang, WhatTheyThink's Technology Editor and Chairman of the Ghent Workgroup, explains why the organization is conducting a landmark PDF study. The last study was conducted in 2008 and is not representative of todays workflow demands. They want to understand how people are using PDF and identify gaps in the standard that the Ghent Workgroup can help address for better process integration in commercial print and packaging production. Visit http://www.gwg.org/gwg-2017-pdf-survey/
View the latest production inkjet news from Screen
Published: March 20, 2017
Aron Allenson, Sales Support Specialist for High Speed Inkjet at Screen, talks about how new SC inks from Screen allow inkjet printing to commodity offset stocks without pretreatment. The ink is used in the Truepress JET 520 HD. He also explains the next generation of Truepress JET presses, the Truepress JET 520 NX, just released.
Print: The Strongest Component of an Omnichannel Campaign
Published: March 20, 2017
Charyl Kahanec, President of Marketing Solutions at EarthColor, always has interesting insights to share, and this video is no exception. She talks with Senior Editor Cary Sherburne about the role of print in today's marketing mix. She points out that marketing is not just one channel, but rather the overall conversation with the customer; and print is the strongest component of that conversation. Hear more.
Frank on Newspaper Business Practices
Published: March 17, 2017
We need newspapers and they need us. But some of their business practices could be improved. With declines in ad revenues, newspapers are raising subscription rates to stay in business.