Mark Cloutier of DMM gives his impressions of Graph Expo
Published on October 6, 2010
Cloutier: I think the show so far has been good. There is a lot of great new technologies. Xerox has come out with some new things. There is a bunch of finishing equipment that have come out that is new, so I think anytime you have a Graph Expo with all the new technologies people get excited about what is going on and what is happening and how they can use it in their businesses. You know it’s interesting. The economy is flat and I think it will be flat for the next several quarters or at least the next two quarters, but in our business it’s all about relevant targeted communications and I think we’ve never been more excited than we are today because of that. Marketing budgets are shrinking. CEOs and CFOs are squeezing marketing to get more out of them for what they are spending and really the only way to do that from a company perspective is to target better and to really understand the data, learn the data, know your company, know the data and target better and that is exactly what we do, so we’re more excited today I think than we’ve been in the last five or six years.
Outlook's looks good. We’ve got a very good outlook for 2011. We’re excited about it and moving forward. Like I said I think we’re more excited now than we’ve been in the last four or five years because it’s really focusing and forcing companies to look at the way they do things and look at more efficient and better ways to do them.
Nothing specifically, we just we come here and really look at some of the new releases of technology. Xerox, we have an iGen4, so they rolled out the longer length iGen4, up to 26 inches now and we were also interested in some of the software developments through GMC in some of the other proprietors that we have as well as we’re always looking at the new and best thing. What we typically do though is we reach out to our customers. We find out what their businesses are looking like next year and the year after and what their needs may be and then try to develop and look at solutions and technologies that will fit their needs.
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