Thought Leadership Video Series
Steve Smiley talks color management and the new XRGA standard
Published on October 12, 2010
INTERVIEWER: Now X-Rite is unveiling the new XRGA standard.
STEVE SMILEY: Yes sir.
INTERVIEWER: What problems will that solve or does it aim to solve?
STEVE SMILEY: Today, when I have work printed anywhere in the world and multiple people use multiple devices to measure end width, each one of those looks a little bit different from each other one. So they don’t read the same. The XRGA technology is going to make all those devices come back in and give me a similar reading closer than what I’ve ever had before. So whether I’m using an X-Rite 530 or I’m using an Spectra **** or an I-1 anywhere in the world, I can run it through Color Port, get the new XRGA standard back out of it and have something that’s a closer match numerically than I’ve ever had before.
INTERVIEWER: And what is Color Port?
STEVE SMILEY: Color Port’s a free downloadable from X-Rite, it is the tool they’re using today to convert things into XRGA. Tomorrow it will be built into all of their devices as they upgrade them.
You make 70% of your buying decision is done at point of purchase in a store. And the printing on that is extremely critical, the color is extremely critical. And that’s where we have to have devices that all calibrate to each other, can talk to each other; can communicate a common color language. It wasn’t necessarily your annual report that’s being printed digitally now or some of the other things that we considered high-end printing years ago.
From a color standpoint, we’re really pushing harder at the Ghent Work Group to drop CSF files inside the PDF so I can pass color data to your in blind transfer, anywhere in the world. So once I can define color and a tint ramp and the opacity of that color, we can look at things really accurately on the monitor, we can look at things really accurately on any proofing system and it levels the playing field for proofing systems. And if I send it to a printer in Columbia and China and Cincinnati, they all have all the tools they need to come back in and match the buyer’s expectations.
CustomInk Believes Co-Opetition Is a Win/Win for Suppliers, Producers, and Customers in the Garment Decoration Industry
Published: March 21, 2018
Andy Louis-Charles, Vice President of Business Development at CustomInk, one of the largest online custom apparel companies in the U.S., talks about the importance of mutually beneficial partnerships with others in the industry. He believes this practice of "co-opetition" raises the level for everyone in the industry. Custom apparel for events is a $7 billion industry—there's lots of room for everyone and an opportunity to grow the pie. With a bigger pie, everyone gets a larger slice, he says.
Does Your Brand Reflect What You Are Made Of?
Published: March 20, 2018
Robert Prioleau, Partner and Brand Director at the Blue Ion agency, and a principal of Outpost, another agency, explains what he meant during his talk at ThreadX, when he said, "The best brands are defined by what they are made of, not by what they make." What values, purpose, mission and cause are you bringing to the table on top of your great products and services?" Hear what he has to say, and think about how you can apply his advice to your brand.
Is Your Tech Pack Smart Enough?
Published: March 19, 2018
Matthew Cochran, CCO of of Purchase Activated Apparel Technology (PAAT), is building an open digital product development network, looking to augment the traditional tech pack that is the DNA of a product. His Smart Tech Pack (STP) technology is a machine-readable file that takes some of the opportunity for human error out of the garment manufacturing process. The goal of this digital product development network is to move to a design-sell-produce model as opposed to today's design-produce-hope-to-sell model.
“Don’t Put Pictures of Your Press on Your Website”
Published: March 16, 2018
Print business owners need to have an effective “content strategy” for their websites and other online presences. John Foley, CEO of interlinkONE & Grow Socially, talks about the reasons for developing a content strategy, as well as some dos and don’ts for online content.
Published: March 16, 2018
Frank recommends two books, one on sales training and one on applying online print. They are “25 Best Sales Tips Ever” and “Keep Calm and Print On.” This one would be funny if you had pop-ups throughout it.
Analog-to-Digital Transformation Is Disrupting the Textiles Industry
Published: March 15, 2018
Mark Coudray, Founder of Catalyst Plan, has nearly 50 years of experience in graphic communications. He talks about the analog-to-digital transformations that have occurred in the industry over the past few decades. The fourth iteration of analog-to-digital transformation is revolutionizing the discipline of marketing and having a huge impact on the textiles and apparel industries. He offers guidance to buy time and gain breathing room.