Thought Leadership Video Series
Joe Fazzi discusses the new XRGA color standard
Published on October 5, 2010
INTERVIEWER: So now, what are some of the solutions that X-Rite has for dealing with not only the optical brightener issue, but other color measurement and management problems.
JOE FAZZI: I would say the most important feature right now is when—when, we, our industry, focuses heavily on proofs. So we make proofs, the designer okays the proofs and the proof is sent to the printer. We use an instrument, it been done at the studio level for getting the proof done and then we have another instrument that’s at the press side. And the instruments themselves are challenged. The industry went and said, “Hey, you know what? I need an instrument to do this and I need a lot of them.” Well, I can make a really good one for $5,000 or you know, I can make an industry acceptable one for $900.
When we have a good price point for an instrument that’s reliable, we do have some variation. And the variation between instrument to instrument is – can be a challenge, at times.
What X-Rite has come out with is, XRGA is a way for them to correct the error from instrument to instrument. So it’s a very effective way for us to correct the inner instrument variation, take the guesswork out of, is this proof good or bad. And is it bad because of my instrument. Very, very useful. Very exciting technology.
The Importance of a Good Web-to-Print Demo Site
Published: March 23, 2017
Demonstrating your web-to-print solution is critical to your sales process. Use your demonstration site to configure all the bells and whistles of your solution so you never have to say, "we support that feature but its not configured on this site."
The Future Of Customer Communications In The Financial Services Industry
Published: March 22, 2017
Matt Swain, Senior Director at InfoTrends, talks with Senior Editor Cary Sherburne about the latest trends in customer communications, some of which is driven by financial technology that is enabling more voice-driven communications. Consumers have increasingly demanding expectations about how they interact with financial services providers, including optimized print communications.
Ghent Workgroup PDF Study aims to Identify Gaps in the Standard
Published: March 21, 2017
David Zwang, WhatTheyThink's Technology Editor and Chairman of the Ghent Workgroup, explains why the organization is conducting a landmark PDF study. The last study was conducted in 2008 and is not representative of todays workflow demands. They want to understand how people are using PDF and identify gaps in the standard that the Ghent Workgroup can help address for better process integration in commercial print and packaging production. Visit http://www.gwg.org/gwg-2017-pdf-survey/
View the latest production inkjet news from Screen
Published: March 20, 2017
Aron Allenson, Sales Support Specialist for High Speed Inkjet at Screen, talks about how new SC inks from Screen allow inkjet printing to commodity offset stocks without pretreatment. The ink is used in the Truepress JET 520 HD. He also explains the next generation of Truepress JET presses, the Truepress JET 520 NX, just released.
Print: The Strongest Component of an Omnichannel Campaign
Published: March 20, 2017
Charyl Kahanec, President of Marketing Solutions at EarthColor, always has interesting insights to share, and this video is no exception. She talks with Senior Editor Cary Sherburne about the role of print in today's marketing mix. She points out that marketing is not just one channel, but rather the overall conversation with the customer; and print is the strongest component of that conversation. Hear more.