Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     WEBINAR: Keeping Print in the Mix in Customer Communications     European Coverage

Heidelberg CEO Bernhard Schreier talks about potential partnerships in digital

Published on May 24, 2010

Bernhard Schreier at IPEX 2010

Interviewer:  Hello.  This is Andy Tribute at WhatTheyThink.com reporting from IPEX.  Today I'm going to have another interview with Bernhard Schreier, the CEO of Heidelberg, who we spoke to about two months ago and I want to find out more of what's happened since that time with Heidelberg.

We've asked the four about the digital strategy, in terms of you said you're going to look for a partner.  Has anything moved forward in that since we last spoke? 

Bernhard Schreier:  Yes.  There is a lot of development going around.  We are talking to the most important potential partners, even here at IPEX we are a good way to find out what technologies, what kind of business models, what kind of future developments are these partners providing and with this we can make up our mind.  I'm very confident that in two to three months timeframe we can make a choice and as I said in 2010, in this calendar year, we want to have a partner contracted and then move ahead.

Interviewer:  And this would mean a partner.  You wouldn't be putting a Heidelberg brand on this machine; you would simply be having a working relationship with that company?

Bernhard Schreier:  No, our target is as far as we can go.  Also putting a Heidelberg brand on such kind of a machine.  We want to offer Heidelberg service.  We want to have an offering of Heidelberg technologies as well as workflow integration.  We want to use the Heidelberg logistics to supply it.  So all things Heidelberg can provide today will be part of the package.

Interviewer:  The other thing we asked you about last time is the state of the market and you were saying how you were now moving into profitable quarters.  Has that continued and are you seeing IPEX is going to be a major help in ongoing business development?

Bernhard Schreier:  The last four quarters were quite successful.  I mean, after a steep decline of activities beginning of 2009, we are today the fourth quarter in a row with accelerating and increasing order intakes, which seems to be moving into a direction, which we have also in our plans.  IPEX will definitely give an additional booster because now we're having the opportunity to show also new development at this show.  This will help to put even more confidence into the customer's business environment and we think IPEX will be in history maybe a turnaround point of a crisis situation.

Interviewer:  Well we certainly hope so.  Now the other thing at your press conference yesterday you did a very impressive demonstration -- well, I say you, the company did a very impressive demonstration of the Speedmaster CL 105 in a short run printing application when you are actually doing three separate jobs with different setups in a 10 minute period when you printed 600 copies of each job.  Is this something that many of your customers with these high performance XL 105's doing in terms of very short run work and rapid turnaround.  Or was it something that you're selling them on the idea that this is a very good short run versus as well as an exceptional long run verse.

Bernhard Schreier:  I mean, it's clear that printers and print shop owners in industrialized countries in high professional organized countries can only survive and push their business forward if they use a maximum in automation and a maximum in make-ready features and maximum in also print color management as well as automatic registration features.  All this is the top of the in our XL 105 machines and therefore what we are showing here in IPEX is clearly what's the state-of-the-art in top productivity print production and therefore we are absolutely convinced that printers in very competitive environments printers who have very small margins today in their print productions, they need to reduce costs even more.  And reducing costs in industrialized environments is mainly done by automation and this is what we show here and this is where we think we have a tremendous advantage against those who compete with us in the market. 

Interviewer:  Now the final question is you've had a lot of success since you introduced the product with the Speedmaster 52 Any Color and I asked yesterday can we expect to see a larger format version of the any color and I hear rumors that there is a Speedmaster 75 XL Any Color possibly under development.  Is that likely to be a product and if so is there any indication as to when it might come to market?

Bernhard Schreier:  Yeah.  I cannot give any indication on when it will come but it's definitely that Any Color as a technology is now very much introduced and has proven that this is clearly something which needs to be extended and therefore there will be also other formats in the future and this is where Heidelberg is working on.

Interviewer:  And will be even more efficient for shorter run work with minimum waste and being ecologically sound.

Bernhard Schreier:  Same as it was in our 35x50 machinery; it will be in larger formats, and ecological printing and less waste.  This is where the trends are moving and Heidelberg will definitely be a driver of it 

Interviewer:  Well I thank you very much indeed and I wish you a successful IPEX and I hope we do move into this recovery period, which we're all expecting.

Bernhard Schreier:  It is a pleasure, Andy.  Thank you.

Email Icon Email         

 

 

 

Recent Videos

 

Video preview: Frank on

Frank on "Paper Shamers"

Published: January 19, 2018

Frank goes on a mini rant against those folks who shame us for using paper. He calls them “paper shamers” as he takes them to task for creating guilt trips for those who use paper.

 

Video preview: SGIA and PIA: Why the partnership?

SGIA and PIA: Why the partnership?

Published: January 18, 2018

Ford Bowers, President & CEO of SGIA, talked with us about the partnership between SGIA and PIA, and the value to their respective memberships. A key element is introducing SGIA's membership to the many conferences that PIA hosts, as well as participation in legislative affairs activities.

 

Video preview: iLearning from Printing Industries of America: All new, available 24/7

iLearning from Printing Industries of America: All new, available 24/7

Published: January 17, 2018

Michael Makin, CEO of the Printing Industries of America, shares information on PIA's iLearning University for the printing industry, which has been completely retooled and includes the opportunity for certification across a variety of disciplines, including Customer Service. Core content included in PIA affiliate membership fees.

 

Video preview: Thayer Long on NPES Rebrand and New Mission

Thayer Long on NPES Rebrand and New Mission

Published: January 17, 2018

Richard Romano talks to Thayer Long about the name change from NPES to Association for Print Technology, as well as the association's new mission to drive the industry forward.

 

Video preview: Idealliance: Taming the Wild West of the Packaging Supply Chain

Idealliance: Taming the Wild West of the Packaging Supply Chain

Published: January 16, 2018

Tim Baechle, Vice President at Idealliance, talks about how Idealliance is repositioning itself around three primary goals: communication, education and validation. With offices around the world hte organization's evolution to a think tank has changed the model of how it works. Programs like G7 and BrandQ create a swim lane for the packaging supply chain to create seamless communication. Baechle shares thoughts about how the organization is serving some of the worlds largest brands and converters to tame what he calls the Wild West of Packaging.

 

Video preview: Frank's Favorite Books about Paper

Frank's Favorite Books about Paper

Published: January 12, 2018

Frank is an unabashed paper lover and is into trees. He describes some of his favorite books about paper that are on paper. He also manages to mention Zip disks.

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2018 WhatTheyThink. All Rights Reserved