Kodak's Barb Willans talks about their new print practice consultant practice
Published on March 29, 2010
Pat Henry: This is Pat Henry, Executive Editor of WhatTheyThink.com. We are at the Pre IPEX Media Briefing in Brussels, Belgium, day one, March 8, 2010. And with us at the conclusion of day one is Barb Willans. Barb is the Director of Marketing, Unified Workflow for Kodak. Barb, thank you for being with us this evening.
Barb Willans: Thanks Pat.
Pat Henry: Barbara, as you know, Kodak had a number of things to talk about during its portion of the briefing today, but one thing I found particularly interesting was the announcement of Kodak’s formation of a print practice consultancy. And I’m wondering if you can bring up up-to-date; tell us what, how and why?
Barb Willans: Yeah, absolutely. So, today we announced the Kodak print practice consultancy for a number of reasons. One is that we have a tremendous portfolio in unified workload solutions, covers portals which is Insight, covers production which is Printergy Creo Colored Branded servers, and really a fantastic group of services.
And so, moving forward we listened to our customers while an out-of-the-box solution may cover about 80% of what they need, what happens to the additional 20%? Their businesses are changing; they’re under unprecedented pressure and struggles. And what this consultancy does is really gives them opportunity to have their business assessed. So, we assess their business through a number of different ways and services and methodologies that are really focused on the uniqueness of their business. And then we offer them services, consultancy practices, and custom development opportunities to actually develop things that are not just out of the box. It’s actually just focusing on the unique characteristics of all of our customers businesses.
Pat Henry: Now, this is something that you are announcing today, we’ll say more about it at IPEX, but this is something that you have, in fact, been doing for a while.
Barb Willans: Well, we’ve been doing it; I guess our heritage says that we’ve been doing it really for our large customers. So the beauty of this new service and the fact that we are announcing it and putting out a really substantial investment and framework around it says that it’s important to everybody. It’s not just about being your largest customer and those who talk the loudest win. So, we’re really taking a look at all of our customers and all of them in different areas in different assessments in different unique opportunities. They have, I guess the right, they deserve more than what we give them in just in – or what the industry gives them in just an out-of-the-box experience.
Pat Henry: Barb, can you give us an example of a hypothetical one, of a situation in which you might be called in for a consultancy and what you might recommend?
Barb Willans: Sure, yeah. A number of different areas. So I can’t speak to the specifics of different companies that have come to us, but I can give a couple of examples. So, one being a customer who came to us and are looking for just breadth for their services they need to optimize what they have first and foremost. They have a lot of different equipment, software, and services internally. So we give them the ability to really assess their business; take a look at their strengths, their processes, their capabilities. And then we have the ability to say, if you did the following and give them a recommendation that says, in custom development additional services whether or not they can expand their portfolio to generate new revenue opportunities, that’s really what the new print consultancy practice does for them.
Pat Henry: And Barb, who are your consultants? Are they existing Kodak personnel, or will you be staffing up from the outside?
Barb Willans: We’ve done both. So, we have the best talent you can hire as far as the development practice goes. We have managing consultants that come from various industries, from people like Accenture. So, we have internal resources, external resources, we identified what was required and we staffed it appropriately.
Pat Henry: And finally, Barb. If any of our viewers or WhatTheyThink audience are interested in Kodak’s consultancy services, what should they do?
Barb Willans: They should call us.
Pat Henry: Okay. Thought you would say that, but glad that you did.
Barb Willans: Thanks Pat.
Pat Henry: Barb, thank you.
Barb Willans: Thank you.
Pat Henry: Pat Henry of WhatTheyThink, thanks for watching.