MindFire's Moe Farsheed on the growth and recognition of the company
Published on February 12, 2010
Interviewer: Hi, I’m Gail Nichol-Kailing, Senior Editor at WhatTheyThink.com and I'm here today with Moe Farsheed, who is the President and CEO of Mind Fire. Moe, I want to congratulate you on your tenth anniversary.
Moe Farsheed: Thank you very much. It’s very exciting in these difficult times to be around 10 years.
Interviewer: Exactly. Exactly. And make it through the ten years. But that’s not the only recognition that we’ve got to give you. You’ve won an award recently. The Inc. 500?
Moe Farsheed: Yes. We were -- actually due to our customers, the success of our clients we were very excited to hear for the second year in a row that we were recipients of the Inc. 500, fastest growing companies. And again, I can’t reiterate the importance our clients, that’s how we make our money, our client success is our success.
Interviewer: Right. Right. Now award though really gives you credibility in the industry as well; doesn’t it?
Moe Farsheed: I think that’s an important point, because we are in difficult times, financial times, and I think name recognition, making sure that you don’t make a mistake, getting it right the first time is critical to service providers, printers that are doing their best to thrive in this very difficult time. And so I think the right name recognition, the fact that we have been able to grow is -- clients have been able to grow, it really gives us credibility that I think is required in this space.
Interviewer: Absolutely. Thank you.
Learn About Anti-Counterfeiting Measures in Packaging
Published: January 17, 2017
Christine Gallagher, Director of Commercialization at Sonoco Trident, a division of the $5.2 billion packaging organization Sonoco, comes from a brand owner background. She speaks about the latest trends in anti-counterfeiting in packaging and how Sonoco Trident controls anti-counterfeiting measures, including reporting, and next generation developments that empower consumers.
Leveraging Standards and Specifications to Get to Great Color
Published: January 16, 2017
Don Hutcheson of HutchColor, one of the industry's most knowledgeable color experts, shares his thoughts on the latest developments in color management and the tools print service providers should have to be able to print to the numbers and deliver against customer color expectations. He explains how industry standards are driving more process control into the art and science of printing.
Are You Ready for the MarTech Explosion?
Published: January 16, 2017
Marketing technology is exploding. Michael Chase of St. Joseph Communications says that there are now more than 3,500 providers of "MarTech" services. But, building efficient marketing platforms requires more than just cherry-picking technology solutions. Chase notes that all the MarTech in the world won't help if there is no content strategy in place to guide the effort. The first tasks are to define the kinds of content to be created and to identify the audiences to whom the content will be presented. Armed with this knowledge, says Chase, marketers can choose the right channels and work toward achievable outcomes.
Frank Looks Back at Early Variable Data Printing
Published: January 13, 2017
Frank talks about some of the earliest Variable Data Printing from when digital color first came into play in 1994. He shows the now classic Alphabits piece and many others.
Change Management in Print MIS
Published: January 12, 2017
When your Print business is faced with changing your Print MIS, the attitude towards the change can make all the difference. Are you looking to force the Print MIS software to work just like you work today or are you willing to adapt your workflows to optimize how the Print MIS software was built?
The Impact of Production Inkjet on Thomson Reuters Core Publishing Solutions
Published: January 11, 2017
Thomson Reuters Core Publishing Solutions in Minneapolis, kindly hosted the WhatTheyThnk team to view the digital transformation the operation is undergoing. Larry Soler, its Director of Prepress, Press and Digital, explains that while offset will be a core functionality for the foreseeable future, web and sheetfed production inkjet is driving change, including a 3-to-1 replacement of toner devices and migration of shorter runs from offset to digital.