Interviewer: Hi, I’m Gail Nichol-Kailing, Senior Editor at WhatTheyThink.com and I'm here today with Moe Farsheed, who is the President and CEO of Mind Fire. Moe, I want to congratulate you on your tenth anniversary.
Moe Farsheed: Thank you very much. It’s very exciting in these difficult times to be around 10 years.
Interviewer: Exactly. Exactly. And make it through the ten years. But that’s not the only recognition that we’ve got to give you. You’ve won an award recently. The Inc. 500?
Moe Farsheed: Yes. We were -- actually due to our customers, the success of our clients we were very excited to hear for the second year in a row that we were recipients of the Inc. 500, fastest growing companies. And again, I can’t reiterate the importance our clients, that’s how we make our money, our client success is our success.
Interviewer: Right. Right. Now award though really gives you credibility in the industry as well; doesn’t it?
Moe Farsheed: I think that’s an important point, because we are in difficult times, financial times, and I think name recognition, making sure that you don’t make a mistake, getting it right the first time is critical to service providers, printers that are doing their best to thrive in this very difficult time. And so I think the right name recognition, the fact that we have been able to grow is -- clients have been able to grow, it really gives us credibility that I think is required in this space.
Interviewer: Absolutely. Thank you.
The Good Book: A Tour of Baskerville's Bible
Published: February 16, 2018
It was an atheist who created a beautiful Bible: John Baskerville was an artist who came to printing late in life. His 1700’s Bible is truly a work of art and Frank fingers it lovingly.
Designers: Are You Designing with "Considerate Color"?
Published: February 16, 2018
Cal Poly Professor Brian Lawler explains what designers should be thinking about to serve the needs of those who don't see color the same way most of us do. He recommends a process for using "considerate color" that allows the people with color vision defects to still see contrast and tonal difference in colors selected for graphic projects such as roadmaps and charts where color itself is a factor in understanding the content. He mentions specific tools designers can use to accomplish this.
How does an artist move from no computers to totally digital? Brian Yap explains.
Published: February 14, 2018
Brian Yap, an artist and illustrator who works for Adobe, shared his lifelong journey in art, computers and augmented reality. From stating as an artist he would never use a computer for his art, to becoming a completely digital artist, today Yap primarily creates his illustrations using an iPad. He talks about how he uses augmented reality as a unique way to animate posters and other images. "Looking at a poster with your phone and having it come to life is magic," he says.
Art, Photography and Print: A Winning Combination for Christopher Campbell
Published: February 13, 2018
Christopher Campbell, a lifelong photographer and artist, explains how he blends these two passions to not only create great art, but to capture his unique artwork with a camera, generating a printed image that is almost indistinguishable from the original. He sees this as a remarkable moment in history: digital printers have such a large color gamut and can do so much, cameras now capture such high resolution, and color science has come to a point where ordinary people can profile a camera and a printer, and make these things.