Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     Print 2017     Production Inkjet Tools & Resources     Industrial Print Analysis     European Coverage     Conversations on Print Podcast

Kodak's Aaron Tavakoli talks about what's changed with Insite Campaign Manager

Published on January 18, 2010

Interviewer:  Hi, Cary Sherburne and Senior Editor at WhatTheyThink.com and I'm back again with Aaron Tavakoli, who is the Product Manager for the Insight product family.  Aaron it’s good to see you again.  

Aaron Tavakoli: Thank you.

Interviewer:  We’ve been talking about Insight Campaign Manager and what some of the new features and functionalities are since the prototypes that you showed more than a year ago at Drupa.  Maybe you can talk a little bit about what’s changed and about what you’ve done in the last year and a-half, I guess.  

Aaron Tavakoli: Sure.  Well, as you can imagine, we’ve been very busy and the engineers have all got their heads down and in the last year really what we’ve been focused on is integrating and building out the data connection points and making sure that when you take that targeted set of data that you’ve cleansed, merged, and analyzed inside of the campaign management platform and drive it to market and execute on that campaign, that really that process is a seamless as possible.  So, making sure that the VDP channels and all of your ad **** channels, in fact Email Pearl are functional and that the feedback and the response mechanisms are layering that data back into our original dataset and that as we go and as we drive offers, we learn more about our user base and we retarget again, we learn more about them and we talk to them again in a different way.  

Interviewer: And you’re in Beta now with Insight Camp –

Aaron Tavakoli: We’re in Beta, that’s correct.  

Interviewer: Do you have an idea when it will be commercially available?  

Aaron Tavakoli: We’re looking to go to market in January, 2010.  

Interviewer: Oh really, January, 2010.  Okay.  Great.  And so, it’s part of the Insight family, is it a standalone product, or does it come with everything else like the store front and the other kinds of –

Aaron Tavakoli: Yeah, and again, the idea here is it’s a technology platform and yeah, you can absolutely add components and add these ancillary Insight products and some of the traditional core products, especially the web to print solutions in line with this tech platform.  But the idea is that, really, we’re really going to help you integrate this product and help our customers integrate this product as they require.  And each implementation of this product may require specific build out, a specific integration points.  And each end users solution is, of course, going to be a little unique.  So, it’s a little different to some of our other products which are basically being the same core functionality out of the box.  This one we’re going to have slightly different influentation to each customer site.  

Interviewer: So, it comes bundled with professional services?  

Aaron Tavakoli: It comes bundled with professional services, consulting, and we understand that a lot of the expertise that we’ve got and we’ve acquired during the process of commercializing this technology, we’re going to need to help some of our customers take on some of those challenges and understand and utilize the technology really to drive success.  

Interviewer:  You know, I think we’re going to really look forward to hearing the stories once it becomes commercially available and everybody can talk about it.  You know, to hearing some of the real life stories from customers.  So, you know, the middle of the year when you – people have had it for six months and –

Aaron Tavakoli: Absolutely.  We’ll start seeing some campaigns hit the ground. We’ve run some live campaigns internally, interactive of course, throughout the Beta phase and we’re really excited about the early results and we believe we’ve really validated the platform and our early Beta adopters are certainly happy.  

Interviewer: Well, it seems to me, and I’m not an expert on all of the software, but it does seem to me that it’s very, very unique in the marketplace right now.  

Aaron Tavakoli: It is.  It is a very unique product and it’s obviously generating a lot of excitement.  And it is a departure, certainly, from our traditional product line, but not necessarily our traditional strategy, which has always been, of course, to bring and help print service providers make business transformation and utilize technology platforms to transform their businesses.  And this is certainly another way that they can do that.  They can move further upstream and take a bigger share of the marketing spent and one that hopefully, brings them a lot more value than obviously some of the traditional revenue streams that are difficult to find margin in today.  

Interviewer: Well, thank you.  

Aaron Tavakoli: Thank you.  Pleasure.

Email Icon Email         

 

 

 

Recent Videos

 

Video preview: Zwang on Advancements Across Toner and Inkjet Digital Printing

Zwang on Advancements Across Toner and Inkjet Digital Printing

Published: September 19, 2017

David Zwang provides his perspective on digital printing technologies from toner-based machines to production inkjet. The show marked the mainstreaming of expanded color capabilities in toner such as white inks and fluorescent inks. On the production inkjet side there are number of emerging next generation platforms to consider.

 

Video preview: Print 17:

Print 17: "best show in recent years" but "our work is not done"

Published: September 18, 2017

WhatTheyThink sat down with NPES President Thayer Long at the end of Print 17 to talk about what worked with the changes to the Print show and the evolution of graphic communication trade shows in the US.

 

Video preview: Random Automation at Print 17

Random Automation at Print 17

Published: September 15, 2017

On day 3 of Print 17 Frank Romano pitched the most random idea for a show floor tour video. Frank said, "I want to do something that has never been done before." We said sure. Next time, we'll ask more questions.

 

Video preview: Frank Visits KBA

Frank Visits KBA

Published: September 15, 2017

Eric Frank of KBA brought us up to date on KBA. The company celebrates its 200th anniversary this year. Frederick Koenig invented the first steam-driven cylinder press for the London Times and his company continues to innovate after two centuries.

 

Video preview: Frank takes a look at Canon's Océ i300 at Print 17

Frank takes a look at Canon's Océ i300 at Print 17

Published: September 14, 2017

Sander Hendrix of Canon talks to Frank about the newest member of the Canon Océ digital printing family. Canon has a new sheetfed inkjet press that is finding acceptance in the commercial printing market.

 

Video preview: RMGT 9 Series 8 Color Perfecting Press Live at PRINT 17

RMGT 9 Series 8 Color Perfecting Press Live at PRINT 17

Published: September 13, 2017

RMGT is running its 9 Series perfecting press live at PRINT 17. Chris Manley, President of Graphco, talks about bringing heavy iron to the show and recent customer placements.

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2017 WhatTheyThink. All Rights Reserved