Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     Production Inkjet Tools & Resources     Industrial Print Analysis     European Coverage     Conversations on Print Podcast

Kodak's Aaron Tavakoli talks about what's changed with Insite Campaign Manager

Published on January 18, 2010

Interviewer:  Hi, Cary Sherburne and Senior Editor at WhatTheyThink.com and I'm back again with Aaron Tavakoli, who is the Product Manager for the Insight product family.  Aaron it’s good to see you again.  

Aaron Tavakoli: Thank you.

Interviewer:  We’ve been talking about Insight Campaign Manager and what some of the new features and functionalities are since the prototypes that you showed more than a year ago at Drupa.  Maybe you can talk a little bit about what’s changed and about what you’ve done in the last year and a-half, I guess.  

Aaron Tavakoli: Sure.  Well, as you can imagine, we’ve been very busy and the engineers have all got their heads down and in the last year really what we’ve been focused on is integrating and building out the data connection points and making sure that when you take that targeted set of data that you’ve cleansed, merged, and analyzed inside of the campaign management platform and drive it to market and execute on that campaign, that really that process is a seamless as possible.  So, making sure that the VDP channels and all of your ad **** channels, in fact Email Pearl are functional and that the feedback and the response mechanisms are layering that data back into our original dataset and that as we go and as we drive offers, we learn more about our user base and we retarget again, we learn more about them and we talk to them again in a different way.  

Interviewer: And you’re in Beta now with Insight Camp –

Aaron Tavakoli: We’re in Beta, that’s correct.  

Interviewer: Do you have an idea when it will be commercially available?  

Aaron Tavakoli: We’re looking to go to market in January, 2010.  

Interviewer: Oh really, January, 2010.  Okay.  Great.  And so, it’s part of the Insight family, is it a standalone product, or does it come with everything else like the store front and the other kinds of –

Aaron Tavakoli: Yeah, and again, the idea here is it’s a technology platform and yeah, you can absolutely add components and add these ancillary Insight products and some of the traditional core products, especially the web to print solutions in line with this tech platform.  But the idea is that, really, we’re really going to help you integrate this product and help our customers integrate this product as they require.  And each implementation of this product may require specific build out, a specific integration points.  And each end users solution is, of course, going to be a little unique.  So, it’s a little different to some of our other products which are basically being the same core functionality out of the box.  This one we’re going to have slightly different influentation to each customer site.  

Interviewer: So, it comes bundled with professional services?  

Aaron Tavakoli: It comes bundled with professional services, consulting, and we understand that a lot of the expertise that we’ve got and we’ve acquired during the process of commercializing this technology, we’re going to need to help some of our customers take on some of those challenges and understand and utilize the technology really to drive success.  

Interviewer:  You know, I think we’re going to really look forward to hearing the stories once it becomes commercially available and everybody can talk about it.  You know, to hearing some of the real life stories from customers.  So, you know, the middle of the year when you – people have had it for six months and –

Aaron Tavakoli: Absolutely.  We’ll start seeing some campaigns hit the ground. We’ve run some live campaigns internally, interactive of course, throughout the Beta phase and we’re really excited about the early results and we believe we’ve really validated the platform and our early Beta adopters are certainly happy.  

Interviewer: Well, it seems to me, and I’m not an expert on all of the software, but it does seem to me that it’s very, very unique in the marketplace right now.  

Aaron Tavakoli: It is.  It is a very unique product and it’s obviously generating a lot of excitement.  And it is a departure, certainly, from our traditional product line, but not necessarily our traditional strategy, which has always been, of course, to bring and help print service providers make business transformation and utilize technology platforms to transform their businesses.  And this is certainly another way that they can do that.  They can move further upstream and take a bigger share of the marketing spent and one that hopefully, brings them a lot more value than obviously some of the traditional revenue streams that are difficult to find margin in today.  

Interviewer: Well, thank you.  

Aaron Tavakoli: Thank you.  Pleasure.

Email Icon Email         

 

 

 

Recent Videos

 

Video preview: Inkjet Head Technology Innovation at Konica Minolta Opens Up New Applications

Inkjet Head Technology Innovation at Konica Minolta Opens Up New Applications

Published: November 22, 2017

Gavin Jordan-Smith Vice President, Industrial Print and Graphic Communications at Konica Minolta provides an update on Konica Minolta lastest advancements in inkjet head technology and new applications these advancements are enabling in industrial and commercial printing.

 

Video preview: Graphic Arts Alliance Helped Modern Litho Save Money

Graphic Arts Alliance Helped Modern Litho Save Money

Published: November 21, 2017

Darrell Moore, President at Modern Litho, talks about his printing business and how he's saving money through the Graphic Arts Alliance purchasing cooperative.

 

Video preview: Frank Talks about a Slowdown In Ebooks And An Upsurge In Printed Books

Frank Talks about a Slowdown In Ebooks And An Upsurge In Printed Books

Published: November 17, 2017

Frank found an article in the Wall Street Journal about print books and ebooks. One graph showed a slowdown in ebooks and an upsurge in printed books. This warranted commentary, of course.

 

Video preview: PrintIQ's Approach to MIS and Workflow

PrintIQ's Approach to MIS and Workflow

Published: November 16, 2017

Mick Rowan (Director) and Adrian Fleming (Sales Director) at PrintIQ share their vision and approach to a cloud based management workflow system that goes beyond traditional MIS.

 

Video preview: Benefits of Belonging to a Purchasing Cooperative

Benefits of Belonging to a Purchasing Cooperative

Published: November 15, 2017

John Braceland of Graphic Arts Alliance talks about the member-run purchasing cooperative and how it helps printing companies increase buying power and save money on equipment and supplies.

 

Video preview: GMG Shows off Color Server 5 and PrintFactory by GMG at SGIA 2017

GMG Shows off Color Server 5 and PrintFactory by GMG at SGIA 2017

Published: November 13, 2017

Bart Fret, Director of Sales at GMG, talks Color Server 5 and PrintFactory at SGIA 17. These two products were the main focus of the show for them and Bart differentiates them both from other software offerings in the wide format segment.

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2017 WhatTheyThink. All Rights Reserved