Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     NEW: Inkjet Resources & Knowledge Base     Industrial Print Analysis     European Coverage     Conversations on Print Podcast

MindFire's Zarik Boghossian talks about improving their platform

Published on January 15, 2010

Interviewer:  Hi, I’m Gayle Nichol Kayling, Senior Editor of WhatTheyThink.com and I'm here today with Zarik Boghossian who is the Executive Vice President of Technology of MindFire.  Now, I understand that the last couple of years have been pretty intense for you because you’ve been rewriting, reworking, re-architecting the entire MindFire application.  

Zarik Boghossian: Yes.  We have been very busy, actually not only have we been doing the re-architect while also maintain our existing technology, which is an innovative solution in the market.  And based on that innovation, we have received many feedbacks from our clients.  And being the leader in the industry you always raise your bar to the next level.  So, the improvements that we’ve made to the new architecture, which is the MindFire, our new product, is in the system architectural level which we are taking use of the cloud technology for our scalability performance and security.  Software architecture has been tremendously improved.  We’re using a new technology platform which makes it easier for the users to utilize our product.  Not only that, we have core values for the people who are using our technology.  The values are, ease of use, flexibility in designing their campaigns and their marketing promotions, and also feeling secure about doing them.  So, this new software, MarketFire is state of the art technology that offers a lot of flexibility for multi-channel marketing and for cross-marketing products.  

Interviewer:  So, I’m assuming that since you were running in parallel while you were in development and you’re also – your software is a service?  

Zarik Boghossian: Yes, we are a software service.  

Interviewer: So you can migrate those people directly to.  

Zarik Boghossian: Absolutely.  There is absolute planning in advance for transferring or migrating our clients to the new technology.  As you said, we’ve spent quite a long time to do this right.  We’re using an agile development process in order to meet the market demands as well as the quality criteria.  So, our Training Department, our Support Department, when this product is going live, we’re going to help our customers to migrate their campaigns into the new platform and starting in November, all of our clients will be using the new platform.  So, there’s no need to be fearing about any of those things.  

Interviewer: So, the old campaigns just show up in the new product.  

Zarik Boghossian: We will help them to –

Interviewer: You’ll help them put them in, right.  

Zarik Boghossian: It won’t be magical, but it will be an easy transfer.  

Interviewer:  Good, ease of use.  

Zarik Boghossian: Ease of use is the name of the game.  Yes, absolutely.  

Interviewer: Thank you so much Zarik.

Email Icon Email         

 

 

 

Recent Videos

 

Video preview: Frank on Comic Books, Paper from Stone and Retail Waste

Frank on Comic Books, Paper from Stone and Retail Waste

Published: July 21, 2017

Frank opines about blank comic books going back to print, paper made from stone, and all the waste generated by online retail. These are not related, except in Frank’s warped mind.

 

Video preview: How to Protect Your Business when Managing Software Projects

How to Protect Your Business when Managing Software Projects

Published: July 20, 2017

Jennifer Matt interviews Chris Reisz-Hanson, software architect about how to protect yourself. One of the key questions that is often missed is "who owns what?" Where is the source code stored? If you own the software, you should have access to the source code under an account in your business name.

 

Video preview: Print and Marketing: An Awesome Relationship

Print and Marketing: An Awesome Relationship

Published: July 18, 2017

Cece Smith, President of Toolbox Studios, worked for P&G for many years and brought her marketing expertise to SmithPrint. Now with her branding and marketing business operating as a sister company to SmithPrint, the two exploit the symbiotic relationship the two businesses offer to their respective clients. Smith cites her attendance at Dscoop as a key turning point for realizing how the two could be blended. She provides invaluable insight on how to create programs where print is not commoditized.

 

Video preview: Frank Finds A Museum of Interesting Things at EastPack

Frank Finds A Museum of Interesting Things at EastPack

Published: July 14, 2017

While visiting EastPack, Frank is unsurprisingly drawn to a booth called "The Museum of Interesting Things" and talks to Denny Daniel who shows him some of the cool things in their collection.

 

Video preview: Standards Update: Barcode and Digital Watermarks for Active and Intelligent Packaging

Standards Update: Barcode and Digital Watermarks for Active and Intelligent Packaging

Published: July 11, 2017

Laura DiSciullo, SVP of Marketing and Product Management at GS1 US talks about the history of GS1, they created the UPC barcode, and barcode and digital watermarks technology that is enabling active and intelligent packaging.

 

Video preview: How do the Danaher companies help streamline the packaging supply chain?

How do the Danaher companies help streamline the packaging supply chain?

Published: July 10, 2017

Joakim Weidemanis, Vice President at Danaher, talks about the Danaher family of companies that play in the packaging supply chain, how they work together, the challenges they address, and where the company might go for future acquisitions.

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2017 WhatTheyThink. All Rights Reserved