Log In | Become a Member | Contact Us


Market Intelligence for Printing and Publishing

Connect on Twitter | Facebook | LinkedIn

Featured:     WEBINAR: Keeping Print in the Mix in Customer Communications     European Coverage

MindFire's Zarik Boghossian talks about improving their platform

Published on January 15, 2010

Interviewer:  Hi, I’m Gayle Nichol Kayling, Senior Editor of WhatTheyThink.com and I'm here today with Zarik Boghossian who is the Executive Vice President of Technology of MindFire.  Now, I understand that the last couple of years have been pretty intense for you because you’ve been rewriting, reworking, re-architecting the entire MindFire application.  

Zarik Boghossian: Yes.  We have been very busy, actually not only have we been doing the re-architect while also maintain our existing technology, which is an innovative solution in the market.  And based on that innovation, we have received many feedbacks from our clients.  And being the leader in the industry you always raise your bar to the next level.  So, the improvements that we’ve made to the new architecture, which is the MindFire, our new product, is in the system architectural level which we are taking use of the cloud technology for our scalability performance and security.  Software architecture has been tremendously improved.  We’re using a new technology platform which makes it easier for the users to utilize our product.  Not only that, we have core values for the people who are using our technology.  The values are, ease of use, flexibility in designing their campaigns and their marketing promotions, and also feeling secure about doing them.  So, this new software, MarketFire is state of the art technology that offers a lot of flexibility for multi-channel marketing and for cross-marketing products.  

Interviewer:  So, I’m assuming that since you were running in parallel while you were in development and you’re also – your software is a service?  

Zarik Boghossian: Yes, we are a software service.  

Interviewer: So you can migrate those people directly to.  

Zarik Boghossian: Absolutely.  There is absolute planning in advance for transferring or migrating our clients to the new technology.  As you said, we’ve spent quite a long time to do this right.  We’re using an agile development process in order to meet the market demands as well as the quality criteria.  So, our Training Department, our Support Department, when this product is going live, we’re going to help our customers to migrate their campaigns into the new platform and starting in November, all of our clients will be using the new platform.  So, there’s no need to be fearing about any of those things.  

Interviewer: So, the old campaigns just show up in the new product.  

Zarik Boghossian: We will help them to –

Interviewer: You’ll help them put them in, right.  

Zarik Boghossian: It won’t be magical, but it will be an easy transfer.  

Interviewer:  Good, ease of use.  

Zarik Boghossian: Ease of use is the name of the game.  Yes, absolutely.  

Interviewer: Thank you so much Zarik.

Email Icon Email         

 

 

 

Recent Videos

 

Video preview: ThreadX Gearing Up to Be an Informative Conference for the Garment and Apparel Decorators Community

ThreadX Gearing Up to Be an Informative Conference for the Garment and Apparel Decorators Community

Published: January 22, 2018

SGIA's President & CEO Ford Bowers shares information about the upcoming ThreadX Conference, scheduled for 25-28 February in Palm Springs. Designed to support the garment and apparel decorators community, the second largest community within SGIA, ThreadX will feature well-known speakers and thought leaders from the industry.

 

Video preview: Frank on

Frank on "Paper Shamers"

Published: January 19, 2018

Frank goes on a mini rant against those folks who shame us for using paper. He calls them “paper shamers” as he takes them to task for creating guilt trips for those who use paper.

 

Video preview: SGIA and PIA: Why the partnership?

SGIA and PIA: Why the partnership?

Published: January 18, 2018

Ford Bowers, President & CEO of SGIA, talked with us about the partnership between SGIA and PIA, and the value to their respective memberships. A key element is introducing SGIA's membership to the many conferences that PIA hosts, as well as participation in legislative affairs activities.

 

Video preview: iLearning from Printing Industries of America: All new, available 24/7

iLearning from Printing Industries of America: All new, available 24/7

Published: January 17, 2018

Michael Makin, CEO of the Printing Industries of America, shares information on PIA's iLearning University for the printing industry, which has been completely retooled and includes the opportunity for certification across a variety of disciplines, including Customer Service. Core content included in PIA affiliate membership fees.

 

Video preview: Thayer Long on NPES Rebrand and New Mission

Thayer Long on NPES Rebrand and New Mission

Published: January 17, 2018

Richard Romano talks to Thayer Long about the name change from NPES to Association for Print Technology, as well as the association's new mission to drive the industry forward.

 

Video preview: Idealliance: Taming the Wild West of the Packaging Supply Chain

Idealliance: Taming the Wild West of the Packaging Supply Chain

Published: January 16, 2018

Tim Baechle, Vice President at Idealliance, talks about how Idealliance is repositioning itself around three primary goals: communication, education and validation. With offices around the world hte organization's evolution to a think tank has changed the model of how it works. Programs like G7 and BrandQ create a swim lane for the packaging supply chain to create seamless communication. Baechle shares thoughts about how the organization is serving some of the worlds largest brands and converters to tame what he calls the Wild West of Packaging.

 

View More Videos

 

Become a Member

Join the thousands of printing executives who are already part of the WhatTheyThink Community.

Copyright © 2018 WhatTheyThink. All Rights Reserved