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MindFire's Zarik Boghossian talks about improving their platform

Published on January 15, 2010

Interviewer:  Hi, I’m Gayle Nichol Kayling, Senior Editor of WhatTheyThink.com and I'm here today with Zarik Boghossian who is the Executive Vice President of Technology of MindFire.  Now, I understand that the last couple of years have been pretty intense for you because you’ve been rewriting, reworking, re-architecting the entire MindFire application.  

Zarik Boghossian: Yes.  We have been very busy, actually not only have we been doing the re-architect while also maintain our existing technology, which is an innovative solution in the market.  And based on that innovation, we have received many feedbacks from our clients.  And being the leader in the industry you always raise your bar to the next level.  So, the improvements that we’ve made to the new architecture, which is the MindFire, our new product, is in the system architectural level which we are taking use of the cloud technology for our scalability performance and security.  Software architecture has been tremendously improved.  We’re using a new technology platform which makes it easier for the users to utilize our product.  Not only that, we have core values for the people who are using our technology.  The values are, ease of use, flexibility in designing their campaigns and their marketing promotions, and also feeling secure about doing them.  So, this new software, MarketFire is state of the art technology that offers a lot of flexibility for multi-channel marketing and for cross-marketing products.  

Interviewer:  So, I’m assuming that since you were running in parallel while you were in development and you’re also – your software is a service?  

Zarik Boghossian: Yes, we are a software service.  

Interviewer: So you can migrate those people directly to.  

Zarik Boghossian: Absolutely.  There is absolute planning in advance for transferring or migrating our clients to the new technology.  As you said, we’ve spent quite a long time to do this right.  We’re using an agile development process in order to meet the market demands as well as the quality criteria.  So, our Training Department, our Support Department, when this product is going live, we’re going to help our customers to migrate their campaigns into the new platform and starting in November, all of our clients will be using the new platform.  So, there’s no need to be fearing about any of those things.  

Interviewer: So, the old campaigns just show up in the new product.  

Zarik Boghossian: We will help them to –

Interviewer: You’ll help them put them in, right.  

Zarik Boghossian: It won’t be magical, but it will be an easy transfer.  

Interviewer:  Good, ease of use.  

Zarik Boghossian: Ease of use is the name of the game.  Yes, absolutely.  

Interviewer: Thank you so much Zarik.

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