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This Week with Frank Romano: Gutenberg Pop-up Books and JC Penney's Mistake

Published on December 9, 2009

This week Frank shares another great Dov Isaacs cartoon on "speaking in typeface", shares a great Thanksgiving card that marries print and electronics and some other direct mail pieces. Frank also shares his favorite pop-up book "Gutenberg's Gift". Finally, Frank talks about JC Penney's decision to stop printing their "Big Book" catalog and is skeptical of their social media strategy.

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