In this article, provided courtesy of PostPress magazine, Erin Judge looks at a unique promotional kit created by J.S. McCarthy Packaging + Print: a backpack containing multiple diecut, embossed, and foiled components that come together as an interactive “build-your-own” campsite. Read More
Taktiful’s Kevin Abergel spoke with Marika Knorr of CCL Label to unpack what is quietly becoming one of the most influential forces in packaging today. What emerged from the conversation was not just a discussion about printing techniques or decorative effects. It was a deeper look at how embellishment is reshaping the way brands compete, communicate, and convert at the shelf. Read More