Taktiful’s Kevin Abergel spoke with Marika Knorr of CCL Label to unpack what is quietly becoming one of the most influential forces in packaging today. What emerged from the conversation was not just a discussion about printing techniques or decorative effects. It was a deeper look at how embellishment is reshaping the way brands compete, communicate, and convert at the shelf. Read More
Label converters facing margin pressure can shift from price competition to value creation through digital embellishment. By enabling premium finishes on short runs without complex setup, these technologies help differentiate products, enhance brand impact, and create more profitable opportunities in an increasingly competitive and demanding market. Read More