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Data Analysis

E-Commerce Retail Sales Still Growing at Nearly 15% Per Year

By Dr. Joe Webb
Published: February 18, 2016



E-commerce sales of all types, including industrial products, is still growing at a rate just under 15% per year. This shows few signs of changing since e-commerce infrastructure continues to improve and the savings in administrative management of transactions is still an area of innovation. E-commerce is still a small portion of total retail sales, representing about 7.6% of retail sales. There are still many big-ticket categories that are not purchased online, such as autos and furniture. In those categories, consumers gather information for their purchase decisions online but the actual transaction occurs in person. That will change. We see the problems that many retailers and shopping malls are having as consumers shift their purchases to e-commerce channels. The 10+% growth rate of e-commerce retail is likely to persist for some time.


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