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Data Analysis

Canada's Commercial Printing Shipments

By Dr. Joe Webb
Published: September 17, 2015



Canada's commercial printing industry had a small rebound more than three years ago, before that of the US, and has been on a somewhat steady course since. In US dollars, however, Canada's gains market have been erased recently with the stronger dollar. Canada's recent slip into what appears to be a mild recession will be interesting from a media perspective. When the economy grows, there is more money to experiment with media alternatives. When an economy contracts, there is more interest in the budget savings that digital alternatives might provide. In either case, there are dislocations of what is perceived to be the status quo. It will take a while for the effects of the decline in commodity prices that appear to have caused Canada's recession to ripple through to non-commodity media budgets. It is worth watching see what happens from here and how Canada's printers fare.


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