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Data Analysis

Top Challenges When Executing Personalized Communications/Campaigns

By Barb Pellow
Published: November 13, 2014

 

InfoTrends’ study entitled Understanding Vertical Markets: Enterprise Communication Requirements surveyed over 1,000 enterprise executives. When asked about the top data challenges that they faced related to executing personalized campaigns, respondents highlighted tracking responses, understanding response drivers, and analyzing and mining data.

 

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