Advertising Agency Revenues Still Climbing
By Dr. Joe Webb
Published: June 24, 2014
The chart below shows the latest revenue data, on an inflation-adjusted basis, for ad agencies and publishers. Note how ad agency revenues are rising. While there have always been agencies that specialize in certain media, like television, direct mail, or others, the industry is media agnostic in the aggregate. Its job is to increase the positive visibility of its clients and help spur their customers into action.