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Data Analysis

Advertising Agency Employment Surpasses Commercial Printing, Reflecting the Shift from Traditional Media

By Dr. Joe Webb
Published: February 7, 2014

 

Advertising Agency Employment Surpasses Commercial Printing, Reflecting the Shift from Traditional Media

The major news in the data update is that employment in advertising agencies surpassed that of the printing industry in July 2013. For 2013, printing employment was down by -12,600 (-2.8%). The biggest change was in employees outside of production who were -8,400 of that decline (-5.7%). Graphic design employment was down slightly for the year, but these data do not include freelancers, which are an essential part of that business. Inside the advertising agency employment data are public relations employees, the main area of employment growth in this sector.

 

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