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Creating a Buzz: Promoting Your Business

Sponsored by the HP Capture Business Success Program

Customers and prospects buy from you if they know that you exist! You need to effectively position your business in the eyes of your target markets and then properly promote the services that you offer. Customers and prospects are receiving hundreds of marketing messages everyday via the Internet, cell phones, PDAs, blogs, direct mail, and television.  Your job is to cut through the clutter and make sure that your business is the one that gets noticed. In today’s market, how customers receive information is up to them, not us. With all the technology that is swirling around us, the key is to approach current and potential customers on multiple fronts with consistent and integrated marketing. This session will discuss how marketing service providers have re-positioned their businesses and created a “buzz” with both existing and potential customers.


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