Over the past 15 years, print on demand has evolved from a new and
developing technology into a business that generated more than $ 53 billion
in 2007 in North America.. With double-digit growth continuing, the print on
demand market is moving into the mainstream as a central part of print
service providers' business plans. This webinar provides participants with a
solid understanding of the concepts, trends, products, and services that
drive the print on demand market by:
Defining the market from quick-turnaround, short run, digital
printing in production environments to targeted, custom, or
fully-personalized messages delivered through cross-media programs
Illustrating how print on demand product and service developments are
changing the printing market
Providing an expert view on market growth, trends, and future
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WhatTheyThink is the global printing industry's leading independent media organization with both print and digital offerings, including WhatTheyThink.com, PrintingNews.com and WhatTheyThink magazine versioned with a Printing News and Wide-Format & Signage edition. Our mission is to provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.