“We know that properly executed, variable data campaigns can deliver an excellent return on investment (ROI),” said Professor Leininger. “But how do those results get tracked and who should take responsibility? Tracking the results of variable data printing should not be left up to the customer. If your company can manage the data better, design the variable fields with more targeted results, maximize the mailing discounts, and adjust the process as the target becomes more defined, you will become more skilled at variable data printing than other companies.” During this session, attendees will not only learn how to design and manage campaigns for better results, but will also learn how to prove those improved results to the customer. During this Webinar, Dr. Leininger will this Webinar outline a process any printer can follow to establish their own benchmarks for the results on each and every variable data job they produce.