Sponsored by Canon
Many companies focus on gaining new business by seeking out and acquiring new customers. But the most successful companies get and stay that way by maximizing valuable relationships with existing customers—making them feel special, helping them achieve their business objectives, being a true partner in their business, leveraging their willingness to be a reference to help you gain broader business with the existing customer company and/or referring you to peers outside their company. This webinar will focus on ways you can increase sales through a systematic and planned review of your best customers, then developing an action plan to grow both the bottom and top lines.
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