TransPromo communications, or the blending of promotional messages into transactional documents, has received extensive trade press attention. “it is clearly a growth opportunity for commercial printers, direct mailers and transactional service bureaus. What often is not discussed are the unique design considerations required to make TransPromo successful. InfoTrends has generously agreed to share recent research on this subject with our audience. This session will provide thought starters and advice from experts that should be considered when getting into the TransPromo game.
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