WhatTheyThink

Video

Interviews with Industry Executives, Commentary & Analysis from WhatTheyThink Contributors and other video features.

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Frank’s March of Time (Magazine)

Newspapers. Periodicals. Directories. Books. Catalogs. Direct mail. Frank spans the print world and gives an update and overview of the printing industry by product category, and how the current COVID-19 crisis has impacted each—and the printing industry in general. Watch Video

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Warren Werbitt Says, “Cocktails Are Very Very Important”

Print evangelist Warren Werbitt lists the things that he has been doing since he had to start hunkering down, which include cooking and eating, watching Netflix and Hulu, setting up his fishing gear, staying in touch with old friends, and avoiding the news. He’s also been delivering food to people who are unable to leave the house. Watch Video

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From Photolabs to FASTSIGNS

Todd Fitzgerald, owner of FASTSIGNS Wappingers Falls, N.Y., talks to Kelley Holmes about his journey from running several camera stores/photolabs to the sign industry. When the photo business started to change, he saw the sign business as a natural progression, and took advantage of FASTSIGNS’ Co-Brand program. Watch Video

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The Wrath of Frank

Frank argues vociferously that print is an essential industry and print businesses must remain open during this very difficult time in our history. Our trade associations have been active in contacting government representatives to plead our case. Watch Video

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Waren Werbitt Says, “We Will Come Back From This”

Print evangelist Warren Werbitt is going a little stir crazy—as is everyone—but insists that we will come back from this crisis. Although he has no one to sell to at the moment—his customers are busy trying to figure out how they’re going to get through this—he feels it is important to keep in touch with customers, not to sell them anything, but to make sure they’re OK, and let them know you’re there for them. Watch Video

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Memjet and the Expansion of Single-Pass Inkjet Printing

Kevin Shimamoto, CMO for Memjet, talks to David Zwang about how Memjet’s inkjet technology platforms and OEM partners are expanding single-pass inkjet into the mainstream printing market and beyond, into new and different applications. Watch Video

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Frank Goes Viral

Frank comments on the postponement of drupa and its effect on the printing industry. Vendors who were planning to introduce new technologies in Dusseldorf will now use fall events like Brand Print America and PRINTING United to do so—or, like HP, host their own virtual events. Regardless, the COVID-19 crisis is going to make this a challenging year for the industry, but hopefully we will come out on the other side. Watch Video

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Warren Werbitt Says, “You Still Need to Get in Front of Your Client!”

Flushed with excitement, print evangelist Warren Werbitt asks, “Now how are we going to reach our customers?” He plumbs the depths of direct mail, which is the best choice for customer outreach, and encourages everyone to use direct mail to stay in front of customers. If you haven’t taken the plunge and tried direct mail before, it's not to late to start showering it on your clients. Watch Video

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FASTSIGNS Vero Beach and ABC Printing Co-Brand to Offer Complete Signage and Commercial Printing Services

Gordon Sellers, FASTSIGNS Vero Beach, Fla., and & Chris Beals, ABC Printing, talk about the evolution of their partnership. ABC Printing was founded in 1975 as a quick printer. When Gordon opened FASTSIGNS Vero Beach, Chis became a top customer, selling signs to his customers and acquiring them from FASTSIGNS—and Gordon’s customers also needed small-format printing. As their partnership grew, they decided to take advantage of FASTSIGNS’ Co-Branding program. Watch Video

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Frank Sets a Line o’ Type

Frank takes us on a short tour of the venerable Mergenthaler Linotype machine, which Thomas Edison called “The Eighth Wonder of the World.” It revolutionized typesetting in the early 20th century and was only supplanted by the advent of phototypesetting. The Museum of Printing has a Linotype Legacy Program to help preserve this device, as well as provide training and education programs on its operation and maintenance. Watch Video

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Warren Werbitt Says, “I’m At a Loss for Words”

Now we know the coronavirus situation is really serious: Warren Werbitt does not want to talk about print. This is an unprecedented time, and Warren calls for everyone to work together, regardless of politics, race, color, religion, etc., to help combat a virus that has no boundaries. Don’t do anything that will put others at risk, and try to remember that everyone is in the same position—a little bit nervous and trying to get to a good place. Watch Video

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For Gaby Mullinax & Kaitlyn Mullinax-Fischer, FASTSIGNS is a Family Business

Gaby Mullinax & Kaitlyn Mullinax-Fischer, Owner & Director of Business Development of FASTSIGNS of Brea and Fullerton, Calif., talk about how their franchise became a family business, and how Gaby jumped off the corporate ladder to run a FASTSIGNS franchise. They encourage young people to get involved in the FASTSIGNS business. Watch Video

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Frank Speaks On the Record

Frank talks about the Government Publishing Office’s move to rollfed inkjet presses to print the Congressional Record and other publications. He goes back in time to review the history of the production of the daily, ~1,000-page Congressional Record and how the technology has changed over the years. Watch Video

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RadTech UV+EB Technology Expo & Conference Takes Place in Orlando

Eileen Weber, President of RadTech, talks about this year’s RadTech UV+EB Technology Expo & Conference 2020, which took place this week in Orlando, Fla. She also discusses some of RadTech’s upcoming events and initiatives. Watch Video

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Warren Werbitt Says, “We Have Survived in the Past and We Will Survive This!”

WhatTheyThink print evangelist Warren Werbitt addresses the coronavirus and its impact on industry events. Thanks to technology, it’s not just the virus that has spread, but the fear and paranoia that goes with it. Like all other viruses, we have to be cautious and be aware of our surroundings—but Warren also hopes that what doesn’t happen is that everyone’s fear drives them indoors, afraid to be around people. This virus is just another example of an ever-changing world that we must adapt to. Watch Video

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HP Announces New PageWide Web Press with Brilliant Ink

Carles Farre of HP talks to David Zwang about the just-announced HP PageWide Web Press T250 HD with Brilliant Ink. Brilliant Ink expands the range of applications users can produce, as it makes the HP PageWide T250 HD press compatible with offset coated stock. Watch Video

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Stan Gray Benefits from FASTSIGNS Veteran Program

Stan Gray, owner of FASTSIGNS Torrance and Long Beach, Calif., talks about his military background and how he came to FASTSIGNS via the Veteran & First Responder Franchise Program. Gray also has a background in architecture, and his franchise specializes in ADA signage. Watch Video

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Frank Talks Type

Frank shows highlights from the Museum of Printing’s recent exhibit of “typographic ephemera,” specimen books and promotion pieces for typefaces. Researchers come from all around the world to delve into the MoP’s extensive type collection. The exhibit also included a 1930 magazine article from The Linotype Company called “Typographic Sanity,” bemoaning the fact that there were too many typefaces. Watch Video

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Warren Werbitt Says, “You’re Going to Talk About This to Everyone In Your Company—and Everyone Who Walks in the Door”

WhatTheyThink print evangelist Warren Werbitt talks about the new Print Is Everywhere program—designed by Generation Z for Generation Z—which promotes print and the print business to younger people, with training and certifications to get them involved. Warren is is so stoked that he joined the committee.  Watch Video

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Industry 4.0 to Play a Big Role at drupa 2020

Gavin Jordan-Smith, Senior VP, Commercial and Industrial Print, for Ricoh, looks ahead to drupa 2020, and anticipates the extent to which elements of “Industry 4.0” will play more significant and tangible roles in emerging new products. Artificial Intelligence (AI), for example, will be increasingly integrated—not just for predictive maintenance, but also to intelligently control workflows. Watch Video