Interviews with Industry Executives, Commentary & Analysis from WhatTheyThink Contributors and other video features.
Jeana Garms, VP of Marketing for SG360°, talks about her experiences as a Millennial working for a direct mail company. Her age cohort tends to think in terms of digital media first, so she finds that marketers who entered the workforce in the last 10 years need a lot of education about print direct mail. Watch Video
Bob Flinn from Standard Finishing talks about why, with the current labor market, investment in automation within binding and finishing is imperative. Watch Video
WhatTheyThink's print evangelist Warren Werbitt exhorts printers to actively market themselves. Printers do beautiful work for clients, work that is designed to market and promote those clients. So why don’t printers do beautiful work to promote themselves? Warren calls out two examples of print businesses that do produce beautifully printed self-promotional pieces, and urges other shops to do the same. Watch Video
Epson launched its first wide-format printer in October 1999, and Epson’s Reed Hecht talks about the latest generation—the SureColor P7570 and P9570, featuring a redesigned print engine for photographers, fine artists, graphic designers, and proofers—as well as how the requirements for art and photography have changed over the past two decades. Watch Video
Yoshihiro Oe, General Manager at Horizon International Inc., talks about the "ICE Concept" that Horizon International introduced at the Think Smart Factory event. The concept brings Internet of Things (IoT) interconnection to finishing equipment to provide real-time data analytics, predictive maintenance, remote service, and support. Horizon is collaborating with customers to determine which type of IoT functionality is most useful within an automated print factory. Watch Video
Patti Smith, VP, WW Business Development & Marketing, Digital Inkjet Printing, for Kodak, talks to David Zwang about the latest developments at Kodak, the company's new CEO Jim Continenza, and the renewed emphasis on understanding—and replicating—the transitions customers are undergoing. Watch Video
2019 Think Smart Finishing, organized by Horizon International, showcases automated print production from order to finished product. WhatTheyThink spoke to Yasuo Taketsugu of Horizon International about bringing 14 industry partners together across software, print, and finishing to show a fully integrated print environment. Watch Video
Marco Boer of I.T. Strategies talks to David Zwang at PRINTING United about the theme of the show: convergence, or that, in order to grow their businesses, printers need to incrementally add new kinds of print applications. Watch Video
Andy Chagan of Tri-Win Direct talks about the direct mail company's humble beginnings in a second-floor apartment and now, 22 years later, mails 350-400 million pieces a year. The company uses predominantly Ricoh equipment and, in 2015, the company transitioned from cut-sheet to continuous-feed, and the Ricoh VC60000 was a game-changer. Watch Video
Frank talks to Chris Manley of Graphco as the company sets up the RMGT 9 Series, the only offset press on the show floor at PRINTING United. There are more than 70 of these presses installed in the US today. In 2014, when they first exhibited the press, there were only 3. Watch Video
Simon Beltran, President of 4Over, talks about how the company has grown over the past 18 years to become the premier trade provider to the print industry in North America, with nine locations and 1,400 team members in the US and Canada. The company is continuing its transformation by adding and looking at new print applications, such as packaging. Watch Video
Ryerson University’s Dr. Abhay Sharma shares some top-level findings from a new expanded gamut printing study he authored, based on a series of extensive tests using commercial color management systems to process and print test forms containing PANTONE spot colors. Watch Video
Matt Miloszewski, Sales Director for the Eastern Region for printIQ talks about the company’s workflow software systems which are agnostic with regard to print process print process—digital, commercial, sheetfed, webfed, wide format, packaging, screen—and can be configured with unique features for specific types of print businesses. Watch Video
WhatTheyThink's print evangelist Warren Werbitt returns from PRINTING United and muses, “Wow, all these people bought all this stuff, but do they really know how to cost it?” Costing may be dull, but understanding your costs is vitally important, and in this video, Warren explains how to get a handle on costing, pricing jobs appropriately, and making money. Watch Video
As part of its installer certification program, SGIA hosted a car wrap competition at PRINTING United, a popular destination for show attendees. SGIA's Raymond Weiss explains more about the event and the organization's Installer Certification program. Watch Video
Crit Driessen, VP of Labels & Packaging for Canon, talks to David Zwang about the Océ LabelStream 4000 Series, Canon’s initial entry into the digital packaging marketplace. Watch Video
Koenig & Bauer’s Mark Hischar previews what Koenig & Bauer will be showing at next year’s drupa 2020. The company will have two booths in Dusseldorf to showcase how the company has grown and the new technologies and product lines they have been developing. Watch Video
Ricoh USA’s Gavin Jordan-Smith talks to David Zwang about the diverse equipment the company had on the show floor at PRINTING United, the variety of customers—including commercial as well as sign and display printers—who visited Ricoh’s booth, the surprising amount of business Ricoh was closing, and the overall air of excitement at the show. Watch Video
EFI’s Jeff White talks to Kelley Holmes about the importance of workflow tools to make print businesses more efficient, and discusses EFI’s MIS and workflow solutions for commercial print providers, mailing operations, and superwide format printers. Watch Video
Longtime Printing News contributor Dave Fellman talks to Kelley Holmes about driving the sales cycle: prospecting, quoting, and taking the first few orders. It’s a rule of thumb that you’ll lose about 10% of your customers each year, so to grow, you need to add 12–20% new customers. Watch Video
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