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WhatTheyThink's print evangelist Warren Werbitt exposes the dark underbelly of FSC/SFI/PEFC chain of custody certification, designed to prove that printers are sourcing paper from environmentally sustainable sources. Thanks to auditing fees, $87 million leaves the printing industry each year, and what is gained? The ability to use a logo…which no one uses anymore. He proposes that the industry should come up with its own accreditation and keep the $87 million.
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