Dr. Erica Walker an Assistant Professor in the Department of Graphic Communications at Clemson University talks about attracting students to the industry and helping them match career goals with different training and education levels.
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By Robert Godwin on Oct 17, 2017
Understanding an industry and finding where you can fit is one of the more important aspects of a formal education. I am doing a guest lecture gig at Loyola Marymount University in Los Angeles and the communications /marketing majors exhibit a significant interest in learning about all channels of communication. They may not become printers, but they would identify where print is best used and drive business to print service providers (PSP). The more a PSP understands about multi and omni-channel marketing, the more likely it is they will add value to a project.
By Ray Rafalowski on Oct 17, 2017
Great to see Clemson continuing its Graphics Communication program.
Our industry continues to need the kind of intelligent, well rounded, print educated students that Clemson's program produces every year.
By Chuck Werninger on Oct 18, 2017
Good work, Erica. It's tough realizing we don't hit our career aspirations right out of college, that typically takes decades.
It sounds like you're doing great work with the right heart, our industry need more educators like you! We're doing something similar with our High School students and I'd love to talk with you about that program.
By Mark Pomerantz on Oct 20, 2017
Great interview Dr. Joe on a topic that needs more airtime like this.
I don't know Professor Walker, but she represents Clemson well. I've had the opportunity to speak with several graduating seniors in the program when they reached out for project information. They have all been well prepared, knowledgeable and overall very impressive. As an RIT grad myself, I say "congratulations" on being part of such a successful program.
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