What is "omnichannel production" for packaging? Jean-Charles Morisseau explains that it's using packaging production data as a touchstone for accuracy throughout the entire distribution chain, including e-commerce web sites. Incorrect information and poor-quality photos and graphics hurt e-commerce sales, but Morisseau says they don't have to. All of the right content is available in packaging prepress files. It's a matter of making sure that the content is used everywhere the product is represented—an objective that Morisseau's company has a five-step plan for achieving.
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