Research indicates that 75% of U.S. adults and 87% of Millennials want to get more product information from packages and labels. But, the amount of printable "real estate" on them is limited and jealously protected by designers and marketers. This is a clarion call to make labels and packages interactive with the help of technologies that connect consumers with the information they want, says Michael Grady of Sgsco. He notes some of the possibilities and talks about why interactivity is worth the investment cost.
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