So advises John Cassidy of Duplicates INK, who explored creative strategies in a highly rated presentation called "Cross the Line and Disrupt Your Market" at the recent Epicomm Experience conference. Cassidy believes that innovation is still possible even in mature industries like printing. Printers can achieve it, he says, by asking their top customers two questions: "What do you want more of out of me? What can I do to be a 10?"
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