Brian Benson, CEO of Benson Integrated Marketing Solutions, talks about offering an Amazon-style experience

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Brian Benson, CEO of Benson Integrated Marketing Solutions, talks about offering an Amazon-style experience

Senior Editor Cary Sherburne explores the business benefits Benson has garnered by implementing integrated MIS, web storefront and marketing asset management to deliver a great customer experience that reduces touch points.

Published on March 6, 2015

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