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Brian Benson, CEO of Benson Integrated Marketing Solutions, talks about offering an Amazon-style experience

Senior Editor Cary Sherburne explores the business benefits Benson has garnered by implementing integrated MIS, web storefront and marketing asset management to deliver a great customer experience that reduces touch points.

Published on March 6, 2015

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WhatTheyThink is the global printing industry's leading independent media organization with both print and digital offerings, including WhatTheyThink.com, PrintingNews.com and WhatTheyThink magazine versioned with a Printing News and Wide-Format & Signage edition. Our mission is to provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.

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