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The Importance of PantoneLIVE for Packaging Printers

Patrice Aurenty of Sun Chemical talks to Kevin Karstedt about the importance of getting color right throughout the entire package printing workflow and how PantoneLIVE accomplishes that goal.

Published on December 20, 2013

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Discussion

By Greg Imhoff on Jan 07, 2014

SUN is endorsing Pantone Live I believe due to the ability to accurately define manage and control any color across all areas from design to the shelf to match within a Delta E of 2 or less.

This is impressive for brand owners, convertors, and clients who purchase off the shelf. This is color matching globally via Cloud computing across virtually all processes and surfaces.

The efficacy of SaaS for accurate color matching makes business sense for all in the packaging chain.

 

By Greg Imhoff on Jan 07, 2014

SUN is endorsing Pantone Live I believe due to the ability to accurately define manage and control any color across all areas from design to the shelf to match within a Delta E of 2 or less.

This is impressive for brand owners, convertors, and clients who purchase off the shelf. This is color matching globally via Cloud computing across virtually all processes and surfaces.

The efficacy of SaaS for accurate color matching makes business sense for all in the packaging chain.

 

Discussion

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WhatTheyThink is the global printing industry's go-to information source with both print and digital offerings, including WhatTheyThink.com, WhatTheyThink Email Newsletters, and the WhatTheyThink magazine. Our mission is to inform, educate, and inspire the industry. We provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today's printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.

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