Andy Rae of Heidelberg on Consultative Selling and Workflow Efficiency

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Andy Rae of Heidelberg on Consultative Selling and Workflow Efficiency

Andy Rae, SVP of Equipment at Heidelberg, talks to Pat Henry about adding a new dimension of consultative selling and how they are helping customers improve throughput and workflow processes.

Published on April 12, 2013

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WhatTheyThink is the global printing industry's leading independent media organization with both print and digital offerings, including WhatTheyThink.com, PrintingNews.com and WhatTheyThink magazine versioned with a Printing News and Wide-Format & Signage edition. Our mission is to provide cogent news and analysis about trends, technologies, operations, and events in all the markets that comprise today’s printing and sign industries including commercial, in-plant, mailing, finishing, sign, display, textile, industrial, finishing, labels, packaging, marketing technology, software and workflow.