This session was recorded live at Graph Expo 2012.
With printing platforms quickly evolving and expanding their media capabilities, print service providers are given an opportunity to stand out and differentiate themselves through higher-value materials. New substrates for digital presses are opening up the possibilities for new applications and new revenue streams. From textured premium stocks to synthetics and beyond, Mohawk has the broadest portfolio for digital in the industry. Application examples, tips on the achieving the add-on sale, and other resources to help printers grow will be showcased in this presentation.
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